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GLOSSARY DEFINITION • MULTI-STORE & REAL ESTATE

Real Estate Project Site Visit (Site Visit)

A verified in-person appointment where qualified buyers visit a residential development sales gallery, model villa, or commercial property site.

Site Visit FORMULA & STANDARD
Site Visit Show-Up Rate (%) = (Completed Physical Site Visits ÷ Scheduled Appointments) × 100

(65 attended site visits ÷ 100 scheduled visits) × 100 = 65% show-up rate

01 / DEFINITION & SIGNIFICANCE

Why Site Visit matters for Multi-Store & Real Estate

A verified in-person appointment where qualified buyers visit a residential development sales gallery, model villa, or commercial property site.

Real estate transactions never close online. The sole goal of premium real estate performance marketing is generating qualified, high-intent site visits where relationship managers can present inventory.

02 / THE CALCULATION BLUEPRINT

How to track and calculate Site Visit

Site Visit Show-Up Rate (%) = (Completed Physical Site Visits ÷ Scheduled Appointments) × 100

(65 attended site visits ÷ 100 scheduled visits) × 100 = 65% show-up rate Tracking this metric systematically inside your analytics stack eliminates guesswork and aligns marketing spend with true business outcomes.

03 / INDUSTRY BENCHMARK MATRIX

Typical Site Visit benchmarks by segment

Segment / Business Model Typical Range DesignScript Target
Luxury Residential (₹2Cr - ₹5Cr)45% – 60%> 55%
Ultra-Luxury Villas (₹5Cr+)35% – 50%> 45%
Commercial Office Assets50% – 70%> 60%
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