# DesignScript (https://designscript.us)

> DesignScript is a high-performance digital marketing and growth engineering agency headquartered in New Delhi, India, with global client operations across India, the US, the UAE, and the UK. We engineer traceable customer acquisition pipelines for multi-store retail brands, high-ticket coaches, B2B industrial manufacturers, D2C consumer brands, and B2B SaaS platforms.

## Core Productized Offers
- DemandEngineDS (https://designscript.us/demandengineds): Multi-location customer acquisition, physical store walk-ins, and showroom visits for clinic chains, retail EBOs, and real estate developer site galleries. Combines Local SEO, Google Maps 3-Pack optimization, hyper-local geo-fencing ads, and store-level attribution.
- PipelineDS (https://designscript.us/pipelineds): Calendar-locked discovery calls for dietitians, Vastu advisors, spiritual consultants, fitness specialists, and executive coaches. Combines high-converting VSL landers, 4-step scroll-lock application funnels, and automated pre-call WhatsApp nurture sequences with verified show rates above 80%.
- LeadEngineDS (https://designscript.us/leadengineds): Predictable inbound RFQs and engineering procurement enquiries for industrial B2B machinery OEMs, precision fabrication, plant automation, and equipment manufacturers closing high-ticket deals (deal sizes ₹50L to ₹1Cr+). Driven by high-intent Google Search, technical catalog SEO, and offline conversion tracking (OCT).

## Custom Scaling Engagements
- D2C Growth Engine (https://designscript.us/d2c): Full-funnel performance marketing for online-first consumer brands. Scaled an organic personal care brand to 800+ monthly orders within one quarter using Meta Advantage+ Shopping, Google Performance Max, server-side Meta CAPI, and Klaviyo cohort retention.
- SaaS Scaling Ecosystem (https://designscript.us/saas): Inbound demo acquisition and self-serve trial growth for SalesTech, MarTech, and FinTech platforms. Scaled demo booking pipeline by 3.4x using programmatic SEO, competitor comparison landers, and full-funnel CRO.

## The 14 Productized Service Pillars
- Meta Ads (https://designscript.us/meta-ads): Advantage+ Shopping, localized walk-in campaigns, and high-converting video creative hooks.
- Google Ads (https://designscript.us/google-ads): Performance Max, exact-match high-intent search, and Google Maps local extensions.
- LinkedIn Ads (https://designscript.us/linkedin-ads): Account-Based Marketing (ABM) and CXO targeting for B2B industrial OEMs and enterprise SaaS.
- ChatGPT Ads (https://designscript.us/chatgpt-ads): Early-adopter sponsored answer placement and generative search engine visibility.
- Technical SEO (https://designscript.us/seo): Site speed engineering, Core Web Vitals (LCP < 2.5s), and semantic authority architecture.
- Local SEO (https://designscript.us/local-seo): Google Business Profile management, Local 3-Pack rankings, and geo-targeted citations across multiple physical locations.
- AEO / GEO (https://designscript.us/aeo-geo): Answer Engine Optimization and Generative Engine Optimization for citations across ChatGPT, Perplexity, Claude, and Google AI Overviews.
- Website Development (https://designscript.us/services-website-development): High-speed, conversion-focused websites built with Vanilla CSS design systems and zero layout shift.
- Landing Pages (https://designscript.us/landing-pages): High-converting 4-step scroll-lock landers engineered with 16px mobile form inputs to prevent iOS auto-zoom.
- Conversion Rate Optimization (https://designscript.us/cro): Scientific UX auditing, form friction elimination, and Atmos-style exit intent engines.
- Creatives (https://designscript.us/creatives): Direct-response motion reels, 3D industrial machinery renders, and high-impact UGC hooks.
- Email Automation (https://designscript.us/email-automation): Klaviyo lifecycle flows, abandoned checkout recovery, and post-purchase replenishment.
- WhatsApp Automation (https://designscript.us/whatsapp-automation): Transactional OTP verification, automated calendar reminders, and two-way concierge lead routing.
- Tracking & Analytics (https://designscript.us/tracking-analytics): Dual-pipeline tracking with Google Tag Manager, GA4, Meta CAPI server-side transit, and unique Event ID deduplication.

## Specialized Industry Verticals
- Multi-Store & EBO Brands (https://designscript.us/retail-ebo-brands): Omnichannel growth for retail chains, medical aesthetics clinics, and real estate sales galleries.
- B2B, OEM & Industrial Manufacturing (https://designscript.us/b2b-manufacturing): High-intent procurement pipelines for industrial machinery, steel fabrication, and component OEMs.
- D2C Brands (https://designscript.us/d2c): Scaling online-first consumer brands across Beauty, Fashion, Publishing, and Lifestyle.
- SaaS Platforms (https://designscript.us/saas): Acquisition systems for SalesTech, MarTech, HRTech, and FinTech cloud software.
- Coaches & Consultants (https://designscript.us/coaches-consultants): High-ticket client enrolment funnels for dietitians, Vastu consultants, fitness experts, and executive advisors.

## The 36-Term Industry-Categorized Glossary
- Main Knowledge Hub (https://designscript.us/glossary): Comprehensive, interactive dictionary of 36 marketing terms categorized across 6 business verticals.
- Multi-Store & Real Estate: Exclusive Brand Outlet (EBO), Google Business Profile (GBP), Walk-in Attribution, Site Visit, Local 3-Pack, Cost Per Footfall (CPF).
- Industrial B2B & OEMs: Request For Quotation (RFQ), Procurement Intent, Spec Sheet Download, Marketing Qualified Lead (MQL), Sales Qualified Lead (SQL), Offline Conversion Tracking (OCT).
- D2C Brands: Return On Ad Spend (ROAS), Marketing Efficiency Ratio (MER), Average Order Value (AOV), Advantage+ Shopping (ASC), Cash On Delivery RTO Rate, Cohort Lifetime Value (LTV).
- SaaS Platforms: Annual & Monthly Recurring Revenue (ARR/MRR), Demo Show Rate, Product Qualified Lead (PQL), Product vs Sales Led Growth (PLG vs SLG), CAC Payback Period, Programmatic SEO (pSEO).
- Coaches & Consultants: Calendar Show Rate, Video Sales Letter (VSL), Cost Per Booked Call (CPBC), Application Funnel, Discovery Call, WhatsApp Nurture Sequence.
- Universal Standards: Answer Engine Optimization (AEO), Generative Engine Optimization (GEO), Conversions API (CAPI), Event ID Deduplication, Google Analytics 4 (GA4), Conversion Rate Optimization (CRO).

## Free Interactive ROI Calculators
- Free Tools Hub (https://designscript.us/free-tools): Interactive calculators and spreadsheets for marketing unit economics.
- Facebook Ads Cost Calculator (https://designscript.us/free-tools/facebook-ads-cost-calculator): Forecast ad spend, CPM, CPC, and blended ROAS across Meta platforms.
- Google Search Ads Cost Calculator (https://designscript.us/free-tools/google-search-ads-cost-calculator): Estimate search ad budgets and cost per qualified lead.
- Google Display Ads Cost Calculator (https://designscript.us/free-tools/google-display-ads-cost-calculator): Calculate programmatic display reach, impressions, and view-through conversions.
- SEO ROI Calculator (https://designscript.us/free-tools/seo-roi-calculator): Model organic search revenue, search volume, click-through rates, and organic pipeline ROI.
- Funnel Math Calculator (https://designscript.us/free-tools/funnel-math-calculator): Calculate full-funnel conversion drop-offs from impression to booked consultation.
- AEO / GEO Impact Calculator (https://designscript.us/free-tools/aeo-geo-impact-calculator): Estimate citation share of voice and traffic from AI answer engines.
- LinkedIn Ads Cost Calculator (https://designscript.us/free-tools/linkedin-ads-cost-calculator): Forecast B2B lead generation costs and executive reach on LinkedIn.

## Leadership & Headquarters
- Founders: Gaurav Subham (Founder & Head of Growth) and Sourav Chakraborty (Co-Founder & Tech Lead).
- Leadership Team: https://designscript.us/team
- Global HQ: 1309 Coffeen Avenue Suite 1200, Sheridan, WY 82801, United States.
- India Office: 4th Floor, eTribe, Mayur Vihar Phase 1, New Delhi, Delhi 110091, India.
- Inbound Line: +91 700-429-7660 | contact@designscript.in
- Official Website: https://designscript.us