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GLOSSARY DEFINITION • COACHES & CONSULTANTS

Calendar Show-Up Attendance Rate (Show Rate)

The percentage of booked strategy calls where the coaching or consulting prospect actually attends the scheduled video session.

Show Rate FORMULA & STANDARD
Show-Up Rate (%) = (Attended Consultations ÷ Total Scheduled Calls) × 100

(84 attended calls ÷ 100 booked slots) × 100 = 84% show rate

01 / DEFINITION & SIGNIFICANCE

Why Show Rate matters for Coaches & Consultants

The percentage of booked strategy calls where the coaching or consulting prospect actually attends the scheduled video session.

In high-ticket consulting, booked calls that ghost produce zero revenue. Automating calendar verification, WhatsApp reminders, and pre-call homework elevates show rates above 80%.

02 / THE CALCULATION BLUEPRINT

How to track and calculate Show Rate

Show-Up Rate (%) = (Attended Consultations ÷ Total Scheduled Calls) × 100

(84 attended calls ÷ 100 booked slots) × 100 = 84% show rate Tracking this metric systematically inside your analytics stack eliminates guesswork and aligns marketing spend with true business outcomes.

03 / INDUSTRY BENCHMARK MATRIX

Typical Show Rate benchmarks by segment

Segment / Business Model Typical Range DesignScript Target
Diet & Nutrition Specialists78% – 88%> 82%
Vastu & Astrology Consultants80% – 92%> 85%
Executive & Leadership Coaches82% – 94%> 88%
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