Google Ads managed to a target cost per acquisition
MAPPED KEYWORD · RANK OVER TIME
What Google Ads covers.
Where Google Ads does the work.
Search and Performance Max with store visit goals where eligible.
Three bars: core. Two: support. One: capped test.
How the work runs.
Account and tracking audit
Keyword and campaign build
Launch to a target CPA
Weekly search term and bid reviews
Every week: spend, conversions, cost per acquisition, top search terms and the changes made.
What it has delivered.
Leads on ₹1.8L spend for an industrial manufacturer (LeadEngineDS).
Qualified RFQs from plant heads & procurement.
Every figure traced to a client account.
Model it before you spend.
Google Search Ads Cost Calculator
EXAMPLE INPUTS · REPLACE WITH YOUR NUMBERS
Estimates from your inputs only. Industry presets load once verified benchmark data is published.
Google Ads questions
What does Google Ads management include?
Keyword research, campaign build, ad copy, bidding, negative keywords, conversion tracking and weekly optimization across Search, Performance Max, Shopping and YouTube, depending on what fits your business.
Do you run Performance Max and Shopping?
Yes, for businesses with the conversion data and product feeds to support them. For lead generation we usually start with Search, where intent is clearest, and add Performance Max once conversion tracking is reliable.
How do you set up conversion tracking?
We define which actions count, such as form submits, calls, purchases or qualified leads, then set up Google Ads conversions and GA4 to record them. Leads also flow into a Sheets CRM, so we can see which ones became sales.
What budget do I need?
Budget is scoped on the discovery call, based on click costs in your market and how many conversions you need. Our free Google Search Ads Cost Calculator shows how budget, CPC and conversion rate connect.
How quickly will I see results?
Search campaigns can bring enquiries soon after launch, but performance settles once there is enough conversion data to optimize against. We share what to expect for your account after the audit, rather than a generic promise.
Want Google Ads run against a real target? Let us talk.
We look at your accounts and numbers, and say whether this is the right lever.