- Home
- Questionnaires
- PPC Management Questionnaire
PPC Management questionnaire
A PPC questionnaire gathers what a paid search agency needs before taking over an account: goals, budgets, conversion tracking, past results and what a good lead or sale is worth.
Thanks. Your answers are in.
We reply with a written audit within 2 working days.
What happens next.
Read
We read every answer. No automatic score.
Audit
Written audit within 2 working days.
Priorities
What we would test first, and why.
Call
Book a discovery call if there is a fit.
Questions, answered first
What is a PPC questionnaire?
A set of questions a paid search agency asks before auditing or taking over an account: goals, budget, tracking, past performance and what a conversion is worth.
What should I share before hiring a PPC agency?
Read access to the ad account and analytics, your conversion definitions, what a lead or sale is worth, past results and any keywords or claims you cannot use.
What budget do I need to start Google Ads?
It depends on click costs in your market and how many conversions you need to learn from. Budget is scoped on the discovery call; the Google Search Ads Cost Calculator helps you model it first.
How is PPC performance measured?
On conversions and cost per acquisition, and where possible on revenue or qualified leads, not clicks or impressions.
What happens after I submit?
We review your answers and send a written audit with the first changes we would make. If there is a fit, you can book a discovery call.