Total digital media spend divided by verified physical showroom consultations, clinic appointments, or store check-ins.
₹2,50,000 spend ÷ 625 verified footfalls = ₹400 CPF
Total digital media spend divided by verified physical showroom consultations, clinic appointments, or store check-ins.
Cost Per Footfall aligns digital media teams with retail operations. If the average store conversion rate is 30% and ticket size is ₹15,000, maintaining CPF below ₹600 guarantees high retail profitability.
₹2,50,000 spend ÷ 625 verified footfalls = ₹400 CPF Tracking this metric systematically inside your analytics stack eliminates guesswork and aligns marketing spend with true business outcomes.
| Segment / Business Model | Typical Range | DesignScript Target |
|---|---|---|
| High-Street EBO Retail | ₹180 – ₹380 | < ₹250 |
| Aesthetics & Wellness Clinics | ₹400 – ₹850 | < ₹550 |
| Luxury Furniture Showrooms | ₹800 – ₹1,800 | < ₹1,200 |
Whether you run multi-store clinics, industrial B2B machinery manufacturing, D2C brand catalogs, or demo-led SaaS, we engineer acquisition funnels with end-to-end attribution.