Direct gross revenue attributed to an advertising platform divided by the net ad spend incurred on that specific channel.
₹16,60,000 revenue ÷ ₹2,00,000 ad spend = 8.3x ROAS
Direct gross revenue attributed to an advertising platform divided by the net ad spend incurred on that specific channel.
ROAS measures campaign delivery efficiency. However, top D2C teams never evaluate in-platform ROAS in a vacuum; it must be audited alongside gross margins, blended acquisition costs, and repeat cohort LTV.
₹16,60,000 revenue ÷ ₹2,00,000 ad spend = 8.3x ROAS Tracking this metric systematically inside your analytics stack eliminates guesswork and aligns marketing spend with true business outcomes.
| Segment / Business Model | Typical Range | DesignScript Target |
|---|---|---|
| Beauty & Personal Care (First Order) | 2.8x – 4.5x | > 3.5x |
| Fashion, Jewellery & Luxury | 3.5x – 6.0x | > 4.5x |
| Specialist Food & Beverage | 2.2x – 3.8x | > 3.0x |
Whether you run multi-store clinics, industrial B2B machinery manufacturing, D2C brand catalogs, or demo-led SaaS, we engineer acquisition funnels with end-to-end attribution.