Cumulative revenue and gross margin generated by a specific monthly customer cohort over 30, 60, 90, and 180-day repeat cycles.
₹2,400 90-day gross profit ÷ ₹600 first CAC = 4.0x LTV:CAC
Cumulative revenue and gross margin generated by a specific monthly customer cohort over 30, 60, 90, and 180-day repeat cycles.
Great D2C businesses break even on first purchase and harvest profit on repeats. Tracking retention by acquisition channel identifies which ads produce loyal recurring buyers versus one-time deal seekers.
₹2,400 90-day gross profit ÷ ₹600 first CAC = 4.0x LTV:CAC Tracking this metric systematically inside your analytics stack eliminates guesswork and aligns marketing spend with true business outcomes.
| Segment / Business Model | Typical Range | DesignScript Target |
|---|---|---|
| High-Repeat Consumables | 3.0x – 5.0x | > 3.5x |
| Apparel & Footwear | 2.5x – 4.0x | > 3.0x |
| Durable Consumer Goods | 1.8x – 2.8x | > 2.2x |
Whether you run multi-store clinics, industrial B2B machinery manufacturing, D2C brand catalogs, or demo-led SaaS, we engineer acquisition funnels with end-to-end attribution.