Total brand revenue divided by total marketing spend across all channels, representing overall commercial acquisition efficiency.
₹50,00,000 store revenue ÷ ₹10,00,000 total ad spend = 5.0 MER (20% marketing cost)
Total brand revenue divided by total marketing spend across all channels, representing overall commercial acquisition efficiency.
With privacy updates obscuring platform attribution, MER serves as the ultimate North Star for D2C founders. It reveals the exact percentage of top-line revenue consumed by total marketing expenditures.
₹50,00,000 store revenue ÷ ₹10,00,000 total ad spend = 5.0 MER (20% marketing cost) Tracking this metric systematically inside your analytics stack eliminates guesswork and aligns marketing spend with true business outcomes.
| Segment / Business Model | Typical Range | DesignScript Target |
|---|---|---|
| High-Growth Scale Stage (₹1Cr+/mo) | 3.5x – 5.0x | > 4.0x |
| Mature Profitable Brand | 5.0x – 7.5x | > 6.0x |
| Early Launch Phase | 2.5x – 3.5x | > 3.0x |
Whether you run multi-store clinics, industrial B2B machinery manufacturing, D2C brand catalogs, or demo-led SaaS, we engineer acquisition funnels with end-to-end attribution.