Passing identical event_id strings from both client browser and backend server so ad algorithms discard redundant conversion records.
(1,000 unique leads ÷ 2,000 paired events) × 100 = 100% deduplication accuracy
Passing identical event_id strings from both client browser and backend server so ad algorithms discard redundant conversion records.
Sending both browser and server events without unique event_id deduplication double-counts conversions, artificially inflating reported ROAS and corrupting algorithmic optimization.
(1,000 unique leads ÷ 2,000 paired events) × 100 = 100% deduplication accuracy Tracking this metric systematically inside your analytics stack eliminates guesswork and aligns marketing spend with true business outcomes.
| Segment / Business Model | Typical Range | DesignScript Target |
|---|---|---|
| Production Standard | 99.5% – 100% | 100% |
| Misconfigured Tag Manager | < 85% (Double counting) | Fix immediately |
| Unmatched Payload Attributes | < 90% | > 98% |
Whether you run multi-store clinics, industrial B2B machinery manufacturing, D2C brand catalogs, or demo-led SaaS, we engineer acquisition funnels with end-to-end attribution.