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  3. CAPI
GLOSSARY DEFINITION • UNIVERSAL PERFORMANCE

Server-Side Conversions API (CAPI)

Meta and Google server-to-server event transit delivering zero-latency lead data directly from the server, immune to iOS ad-blockers.

CAPI FORMULA & STANDARD
Event Match Quality (EMQ) Score = Meta Algorithmic Data Score (Scale: 1.0 to 10.0)

EMQ Score = 8.6/10 (High rating with phone, email, client IP, and browser agent hashed)

01 / DEFINITION & SIGNIFICANCE

Why CAPI matters for Universal Performance

Meta and Google server-to-server event transit delivering zero-latency lead data directly from the server, immune to iOS ad-blockers.

Browser pixels lose 20% to 35% of conversion events due to privacy blockers and cookie purging. CAPI dispatches events directly from your server, feeding accurate data to bidding algorithms.

02 / THE CALCULATION BLUEPRINT

How to track and calculate CAPI

Event Match Quality (EMQ) Score = Meta Algorithmic Data Score (Scale: 1.0 to 10.0)

EMQ Score = 8.6/10 (High rating with phone, email, client IP, and browser agent hashed) Tracking this metric systematically inside your analytics stack eliminates guesswork and aligns marketing spend with true business outcomes.

03 / INDUSTRY BENCHMARK MATRIX

Typical CAPI benchmarks by segment

Segment / Business Model Typical Range DesignScript Target
Optimized CAPI Setup (Hashed PII)8.0 – 9.4 / 10> 8.5
Standard Server Gateway6.5 – 8.0 / 10> 7.2
Client-Only Pixel (Legacy)3.5 – 5.5 / 10Deprecate
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