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  3. Local 3-Pack
GLOSSARY DEFINITION • MULTI-STORE & REAL ESTATE

Google Maps Local 3-Pack (Local 3-Pack)

The prominent block of three local business listings with map pins displayed at the very top of Google Search for geo-modified commercial intent queries.

Local 3-Pack FORMULA & STANDARD
Local Pack Share of Voice (%) = (Keywords in Top 3 Local Pack ÷ Total Tracked Geo Keywords) × 100

(42 localized terms in 3-pack ÷ 50 tracked terms) × 100 = 84% local SOV

01 / DEFINITION & SIGNIFICANCE

Why Local 3-Pack matters for Multi-Store & Real Estate

The prominent block of three local business listings with map pins displayed at the very top of Google Search for geo-modified commercial intent queries.

Over 65% of all mobile commercial queries result in clicks within the Local 3-Pack. Securing top 3 positioning per location captures ready-to-buy consumers searching within a 5-kilometer radius.

02 / THE CALCULATION BLUEPRINT

How to track and calculate Local 3-Pack

Local Pack Share of Voice (%) = (Keywords in Top 3 Local Pack ÷ Total Tracked Geo Keywords) × 100

(42 localized terms in 3-pack ÷ 50 tracked terms) × 100 = 84% local SOV Tracking this metric systematically inside your analytics stack eliminates guesswork and aligns marketing spend with true business outcomes.

03 / INDUSTRY BENCHMARK MATRIX

Typical Local 3-Pack benchmarks by segment

Segment / Business Model Typical Range DesignScript Target
Dominant Local Brand (10+ stores)70% – 90%> 80%
Growing Regional Chain45% – 70%> 60%
New Store Launch (First 90 days)25% – 45%> 35%
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