The number of months required for subscription gross profit to fully recover the sales and marketing investment spent acquiring that account.
₹1,20,000 CAC ÷ (₹15,000 MRR × 80% margin) = 10 months payback
The number of months required for subscription gross profit to fully recover the sales and marketing investment spent acquiring that account.
Payback velocity governs how aggressively a SaaS company can deploy capital. A payback period under 12 months allows continuous reinvestment in paid search, LinkedIn campaigns, and SEO without debt.
₹1,20,000 CAC ÷ (₹15,000 MRR × 80% margin) = 10 months payback Tracking this metric systematically inside your analytics stack eliminates guesswork and aligns marketing spend with true business outcomes.
| Segment / Business Model | Typical Range | DesignScript Target |
|---|---|---|
| SMB SaaS Accounts | 6 – 12 Months | < 9 Months |
| Mid-Market SaaS Accounts | 10 – 16 Months | < 12 Months |
| Enterprise Accounts ($50K+ ACV) | 14 – 20 Months | < 15 Months |
Whether you run multi-store clinics, industrial B2B machinery manufacturing, D2C brand catalogs, or demo-led SaaS, we engineer acquisition funnels with end-to-end attribution.