The strategic distinction between self-serve product activation (PLG) and consultative executive sales demos (SLG) for B2B software companies.
₹40L self-serve : ₹1.2Cr enterprise contracts = 1:3 hybrid balance
The strategic distinction between self-serve product activation (PLG) and consultative executive sales demos (SLG) for B2B software companies.
Choosing the right funnel dictates your marketing stack. PLG requires frictionless onboarding and programmatic SEO, while SLG requires account-based marketing, whitepapers, and high-touch SDR follow-up.
₹40L self-serve : ₹1.2Cr enterprise contracts = 1:3 hybrid balance Tracking this metric systematically inside your analytics stack eliminates guesswork and aligns marketing spend with true business outcomes.
| Segment / Business Model | Typical Range | DesignScript Target |
|---|---|---|
| Pure PLG Model (ACV < $2K) | 85%+ Self-Serve | > 90% |
| Hybrid Model (ACV $2K - $20K) | 40% Self-Serve : 60% Sales | Optimal |
| Pure SLG Model (ACV $20K+) | 90%+ Sales-Closed | > 95% |
Whether you run multi-store clinics, industrial B2B machinery manufacturing, D2C brand catalogs, or demo-led SaaS, we engineer acquisition funnels with end-to-end attribution.