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- D2C Clean Personal Care
800+ orders a month, scaling from ₹3.2L to ₹38.5L in 90 days with 3.8x Blended ROAS
Organic clean-label personal care brand operating on Shopify. Scaled customer acquisition through 4-step checkout CRO, bundle architecture, Meta Conversions API (CAPI), and automated retention loops.
Four steps, start to result.
Starting point
120 orders/month on ₹3.2L revenue, high acquisition cost (₹820 CAC), and 32% checkout drop-off.
Goal
Scale past 800 monthly orders while dropping acquisition cost below ₹500 and lifting repeat rate past 25%.
What we did
4-step checkout scroll-lock, Meta Conversions API (CAPI), bundle architecture, and WhatsApp replenishment flows.
Result
850+ orders/month, ₹38.5L monthly revenue, 3.8x Blended ROAS, and 28.4% repeat purchase rate.
The numbers, to scale.
UNIT ECONOMICS SCALED FROM ₹1.40 TO ₹3.80 REVENUE PER ₹1 SPENT
- Rebuilt store checkout with our 4-step scroll-lock funnel, removing header/footer distractions once payment starts and eliminating mobile auto-zoom with 16px inputs.
- Deployed Meta Conversions API (CAPI) with deduplicated server events and Google Ads Enhanced Conversions to recover 28% untracked iOS signals.
- Engineered 3-tier product bundle mechanics (Clean Skin Routine bundles) that lifted Average Order Value from ₹1,450 to ₹2,150.
- Automated 14-day and 30-day replenishment WhatsApp and Klaviyo email flows that drove 28.4% of total monthly GMV from existing customers.
Performance tracked directly in client's Shopify Plus dashboard and Google Sheets CRM.
"DesignScript rebuilt our funnel economics from the bottom up. By fixing checkout drop-off and wiring Meta CAPI directly into server-side purchase events, our blended ROAS surged to 3.8x while monthly revenue reached ₹38.5L in one quarter."
FOUNDER & CEO · ORGANIC PERSONAL CARE BRANDReady to scale your D2C brand? Book the call.
A 30 to 45 minute call. We look at your unit economics, AOV, return rates, and ad accounts, then tell you exactly how to reach break-even ROAS and scale.