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D2C E-Commerce Growth Audit
For direct-to-consumer e-commerce brands scaling past ₹25 Lakhs / $30K monthly revenue. Audits blended customer acquisition cost (CAC), Average Order Value (AOV), repeat purchase rates, and creative velocity.
Thanks. Your answers are in.
We review every response and reply with a written diagnostic within 2 working days.
What happens next.
Read
Our senior strategists read every single answer. No automated bots or fake scores.
Audit
We produce a written audit identifying leakages, ad waste, and growth upside within 2 working days.
Priorities
We map out the exact first 3 tests or sprint actions we would execute and why.
Call
If there is mutual commercial fit, we review the findings live on a 30-minute growth roadmap call.
The complete discovery questions and why each matters.
We believe in complete transparency. Below is the full set of diagnostic questions our agency uses when auditing commercial growth. Use this as an internal team checklist or submit above for our written audit.
What is your gross margin percentage after factoring in Cost of Goods Sold (COGS), shipping, and payment gateway fees?
Why this matters: Healthy unit economics dictate the maximum allowable first-order CAC to ensure paid scaling remains profitable.
What pre-purchase bundle offers and in-cart post-purchase upsells are currently implemented?
Why this matters: Increasing AOV by 20% directly expands allowable ad spend, allowing you to outbid competitors on Meta and Google.
What is your 90-day and 180-day Customer Lifetime Value (LTV) relative to your initial CAC?
Why this matters: Brands with high 90-day LTV can break even or take modest losses on first purchases, enabling massive top-of-funnel ad scaling.
How many net-new UGC video hooks and static ad variations do you deploy weekly?
Why this matters: Scaling D2C past ₹50 Lakhs/month requires a minimum of 8 to 15 creative iterations per week to counteract ad fatigue.
Is your Shopify store integrated with server-side Meta Conversions API achieving high Event Quality scores?
Why this matters: Missing server-side events cause ad platforms to under-report 20% to 30% of purchases, hampering Smart Bidding optimization.
Are your Google Shopping product feeds optimized with custom labels, high-resolution imagery, and clean titles?
Why this matters: Google Shopping captures high-intent commercial searchers actively comparing product prices and reviews.
What percentage of total monthly store revenue is generated by Klaviyo automated flows?
Why this matters: Mature D2C brands generate 25% to 35%+ of total monthly revenue from automated email flows without paid ad spend.
Do you test dedicated advertorial landing pages and listicle funnels against standard product detail pages (PDPs)?
Why this matters: Educational advertorials and comparison listicles routinely achieve 30% to 50% higher conversion rates on cold traffic.
What is your COD versus prepaid order split, and what is your Return to Origin (RTO) non-delivery rate?
Why this matters: High RTO rates (above 20%) silently erode e-commerce profit margins. RTO verification bots on WhatsApp protect cash flow.
What is your target monthly GMV and target blended Marketing Efficiency Ratio (MER) for the upcoming quarter?
Why this matters: Aligns ad budget pacing, creative sprints, and inventory reordering with commercial growth goals.
Questions, answered first
What is a D2C Brands growth audit questionnaire?
A comprehensive e-commerce audit evaluating blended CAC, AOV expansion strategies, repeat customer retention, and creative testing velocity.
How does DesignScript reduce Customer Acquisition Cost for D2C brands?
We deploy high-converting advertorial pre-sell pages, rigorous weekly creative hook testing, server-side CAPI tracking, and Klaviyo retention flows.
What happens after submitting this questionnaire?
Our D2C growth directors review your store metrics and deliver a written unit economics audit within 2 working days.