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Tracking, Analytics & CAPI Audit
For data-driven marketing teams needing 100% accurate attribution and closed-loop revenue reporting. Audits GA4 data layers, server-side Meta CAPI, Google Enhanced Conversions, and CRM offline imports.
Thanks. Your answers are in.
We review every response and reply with a written diagnostic within 2 working days.
What happens next.
Read
Our senior strategists read every single answer. No automated bots or fake scores.
Audit
We produce a written audit identifying leakages, ad waste, and growth upside within 2 working days.
Priorities
We map out the exact first 3 tests or sprint actions we would execute and why.
Call
If there is mutual commercial fit, we review the findings live on a 30-minute growth roadmap call.
The complete discovery questions and why each matters.
We believe in complete transparency. Below is the full set of diagnostic questions our agency uses when auditing commercial growth. Use this as an internal team checklist or submit above for our written audit.
What is the discrepancy percentage between ad platform reported conversions and verified CRM leads?
Why this matters: Discrepancies above 15% indicate duplicate firing, unblocked internal test leads, or broken post-redirect tracking.
Do you deploy server-side Google Tag Manager hosted on your own custom domain subdomain?
Why this matters: First-party server endpoints bypass Safari ITP cookie deletion and ad-blockers, capturing 100% of conversion signals.
Is Google Ads Enhanced Conversions active, hashing customer emails and phone numbers for matching?
Why this matters: Enhanced Conversions recovers 8% to 15% of lost conversions, dramatically improving Google Smart Bidding accuracy.
Do your browser and server events share identical `event_id` parameters to prevent duplicate counting?
Why this matters: Missing event deduplication causes ad platforms to count the same lead twice, artificially inflating reported performance.
Does your website persist ad click parameters (GCLID, FBCLID, UTMs) across subdomains and multi-page sessions?
Why this matters: Without session storage persistence, parameters disappear when a visitor browses before converting, destroying ad attribution.
Are phone numbers on your site dynamically swapped to track individual keyword-level call conversions?
Why this matters: Static phone numbers create a massive blind spot, hiding which campaigns drive the highest-value phone inquiries.
Have you configured custom user and event dimensions in GA4 for lead type, budget tier, and business vertical?
Why this matters: Standard GA4 metrics only track page views; custom dimensions unlock deep funnel exploration by lead quality tier.
How often are verified closed-won sales uploaded back to Google Ads and Meta for offline value optimization?
Why this matters: Feeding closed revenue back into algorithms trains ad platforms to bid for customers who actually pay, not just click.
Is your tracking setup compliant with Google Consent Mode v2 and global privacy frameworks?
Why this matters: Consent Mode v2 is mandatory for EU/UK traffic and ensures modeled conversions continue firing when cookies are declined.
What is your target for attribution confidence and cross-channel blended CAC reporting?
Why this matters: Establishes data hygiene benchmarks to transition your leadership team to unified multi-touch attribution dashboards.
Questions, answered first
What is a Tracking & Analytics audit questionnaire?
A technical data layer diagnostic evaluating GA4 configuration, server-side CAPI integrity, event deduplication, and CRM attribution accuracy.
Why does browser-only pixel tracking fail today?
Browser tracking is heavily degraded by Safari Intelligent Tracking Prevention (ITP), iOS privacy controls, and ad-blockers, dropping 20% to 40% of conversion data.
What happens after submitting this questionnaire?
Our analytics engineers inspect your tag configuration and deliver a written data hygiene diagnostic within 2 working days.