- Home
- Questionnaires
- Retail & EBO Questionnaire
Retail & Multi-Store EBO Audit
For retail chains, aesthetic & dental clinics, luxury salons, and automotive showrooms operating physical branches. Audits footfall attribution, store catchment radii, Google Business Profiles, and local marketing ROI.
Thanks. Your answers are in.
We review every response and reply with a written diagnostic within 2 working days.
What happens next.
Read
Our senior strategists read every single answer. No automated bots or fake scores.
Audit
We produce a written audit identifying leakages, ad waste, and growth upside within 2 working days.
Priorities
We map out the exact first 3 tests or sprint actions we would execute and why.
Call
If there is mutual commercial fit, we review the findings live on a 30-minute growth roadmap call.
The complete discovery questions and why each matters.
We believe in complete transparency. Below is the full set of diagnostic questions our agency uses when auditing commercial growth. Use this as an internal team checklist or submit above for our written audit.
What is the validated catchment radius for your top 3 store locations in metro cities?
Why this matters: In Indian and global metro hubs, traffic patterns dictate that 80% of retail footfall originates within a 3km to 5km radius.
What percentage of your physical branches rank in the top 3 on Google Maps for their primary commercial terms?
Why this matters: Google Maps 3-pack visibility drives 70%+ of local discovery clicks on mobile devices.
What is your store front-desk average speed-to-call for inbound online consultation requests?
Why this matters: Calling back within 5 minutes versus 1 hour increases consultation show-up rates by over 300%.
Does your store point-of-sale software export daily customer phone numbers and emails for offline ad matching?
Why this matters: Uploading offline POS buyer lists back to Meta and Google algorithms trains campaigns to target genuine local spenders.
Who are your top 3 direct physical competitors within your primary store catchment corridors?
Why this matters: Auditing nearby competitor promotional offers and Google review velocity reveals where your locations are vulnerable.
Does each location have an automated WhatsApp or SMS review generation workflow triggered at point of sale?
Why this matters: Steady weekly Google Maps reviews signal prominence and push locations to the top of mobile search results.
How is marketing budget allocated between centralized brand awareness vs localized store catchment ads?
Why this matters: Shifting budget from national awareness to hyper-local store-level campaigns consistently drops cost per verified walk-in.
What is your store-level conversion rate from physical walk-in or consultation to completed transaction?
Why this matters: Knowing in-store close rates allows us to model backward from target monthly store revenue to required weekly visits.
How does footfall fluctuate across festival periods, holiday weekends, and off-season months?
Why this matters: Campaign pacing must anticipate seasonal retail cycles to capitalize on peak consumer buying windows.
What is your target monthly customer visit count across your entire store network for the next 12 months?
Why this matters: Aligns location ad spend, landing page scaling, and Google Business Profile management with corporate expansion.
Questions, answered first
What is a Retail & Multi-Store EBO audit questionnaire?
A specialized audit evaluating physical store footfall attribution, Google Maps 3-pack rankings, local catchment ad efficiency, and POS data integration.
How does DemandEngineDS guarantee store-level attribution?
We deploy dedicated location-specific landing pages, call tracking, Google Maps local actions, and match offline POS transaction exports to close the loop.
What happens after submitting this questionnaire?
Our retail growth strategists audit your location footprint and deliver a written location diagnostic within 2 working days.