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Meta Ads Audit
For D2C brands, high-ticket services, and clinics scaling paid social. Audits creative testing cadence, Meta CAPI data match quality, audience fatigue, and blended CAC.
Thanks. Your answers are in.
We review every response and reply with a written diagnostic within 2 working days.
What happens next.
Read
Our senior strategists read every single answer. No automated bots or fake scores.
Audit
We produce a written audit identifying leakages, ad waste, and growth upside within 2 working days.
Priorities
We map out the exact first 3 tests or sprint actions we would execute and why.
Call
If there is mutual commercial fit, we review the findings live on a 30-minute growth roadmap call.
The complete discovery questions and why each matters.
We believe in complete transparency. Below is the full set of diagnostic questions our agency uses when auditing commercial growth. Use this as an internal team checklist or submit above for our written audit.
What is your historical blended Customer Acquisition Cost (CAC) across Meta Ads?
Why this matters: Blended CAC gives us the true financial baseline to scale spend without eroding bottom-line profitability.
What creative formats (founder VSL, user-generated content, motion graphics, carousels) drive the majority of your conversions?
Why this matters: Meta is an algorithmic creative-first platform. Scaling depends on continuous creative iteration rather than manual audience tweaking.
What is your Meta Event Match Quality score on Lead and Purchase events?
Why this matters: Low match quality below 6.0/10 blinds Meta optimization algorithms, leading to higher CPMs and poor audience targeting.
What is your core promotional offer or hook currently running in ad copy?
Why this matters: Ad creative can only amplify a compelling offer. Weak conversion is often an offer problem rather than a media buying issue.
Are your top ad sets suffering from high frequency (above 2.5x per week) and rising CPMs?
Why this matters: Indicates audience saturation requiring broader targeting, creative angle pivots, or catalog expansion.
Do ad clicks route to dedicated high-converting landing pages or generic product pages?
Why this matters: Dedicated landing pages tailored to specific ad angles convert at 2x to 3x higher rates than generic store homepages.
Who are your top 3 competitors aggressively spending in the Meta Ad Library?
Why this matters: Auditing competitor ad formats, hook styles, and promotional pacing reveals untapped angles we can exploit.
How do you segment top-of-funnel prospecting vs middle-of-funnel warm retargeting?
Why this matters: Avoids wasting budget over-serving ads to people who already bought while ensuring high-intent abandoned carts receive timely follow-up.
What is your target monthly ad spend for the upcoming quarter?
Why this matters: Determines campaign architecture, consolidation strategy, and creative production volume requirements.
Do you have internal video and photo production capabilities, or do you need full-service creative production?
Why this matters: Clarifies whether DesignScript scriptwrites and edits internally or coordinates with your on-site content creators.
Questions, answered first
What is a Meta Ads audit questionnaire?
A strategic intake form designed to audit account tracking, creative testing pipelines, CAPI configuration, and audience scaling potential across Facebook and Instagram.
How does Meta CAPI impact performance?
Server-side CAPI bypasses browser ad-blockers and iOS privacy restrictions, sending 100% of conversion signals back to Meta for superior algorithmic optimization and lower CAC.
What happens after submitting this audit?
Our media buyers analyze your answers and deliver a written audit highlighting ad waste and recommended campaign structural changes within 2 working days.