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  3. Local SEO Questionnaire

Local SEO & Google Maps Audit

For single-hub and multi-location businesses looking to dominate Google Maps 3-pack rankings. Audits Google Business Profiles, local NAP citations, review velocity, and geo-targeted landing pages.

WRITTEN AUDIT ILLUSTRATIVE
Your answersReading…Reviewed
Accounts & dataChecking…Gaps found
Action planWriting…Ready
Written audit · within 2 working days
STEP 1 OF 3 · ABOUT YOU (MANDATORY)
+91
STEP 2 OF 3 · YOUR SITUATION
STEP 3 OF 3 · ANYTHING ELSE
FEEDS INTO

GOOGLE MAPS 3-PACK & GEO SEARCH

02 / After you submit

What happens next.

Read

Our senior strategists read every single answer. No automated bots or fake scores.

Audit

We produce a written audit identifying leakages, ad waste, and growth upside within 2 working days.

Priorities

We map out the exact first 3 tests or sprint actions we would execute and why.

Call

If there is mutual commercial fit, we review the findings live on a 30-minute growth roadmap call.

03 / Agency Discovery Template

The complete discovery questions and why each matters.

We believe in complete transparency. Below is the full set of diagnostic questions our agency uses when auditing commercial growth. Use this as an internal team checklist or submit above for our written audit.

QUESTION 01 Local Business Entity

Is your Name, Address, and Phone number (NAP) 100% consistent across your website, Google Business Profile, and major directories?

Why this matters: Even minor discrepancies in address formatting or phone numbers dilute Google's confidence in your physical entity.

QUESTION 02 Review Velocity

How many verified customer reviews do you generate on Google Maps each month?

Why this matters: Consistent, steady review velocity with relevant keyword mentions is the single strongest local organic ranking signal.

QUESTION 03 Primary Categories

Are your Google Business Profile primary and secondary categories accurately aligned with user search intent?

Why this matters: Selecting an incorrect primary category caps your Google Maps ranking potential regardless of website authority.

QUESTION 04 Local Landing Pages

Does each physical branch or store location have a dedicated landing page on your main website?

Why this matters: Dedicated location pages with embedded maps, local schema markup, and neighborhood references anchor Google Business Profile landing URLs.

QUESTION 05 Competitor Dominance

Who are the top 3 businesses currently dominating the Google Maps 3-pack for your primary keywords?

Why this matters: Auditing their review counts, age of listings, and citation depth reveals the threshold needed to outrank them.

QUESTION 06 Local Schema Markup

Does your website implement LocalBusiness or MedicalClinic JSON-LD schema with exact geo-coordinates?

Why this matters: Structured data links your website directly to your Google Knowledge Panel and local entity graph.

QUESTION 07 Call & Direction Tracking

Do you track phone calls and driving direction requests generated from Google Maps listings?

Why this matters: Direction requests and phone calls represent the highest-intent local conversions directly tied to in-store revenue.

QUESTION 08 Local Citations

Are your profiles claimed and optimized across Apple Maps, Bing Places, Justdial, Sulekha, and niche trade directories?

Why this matters: Widespread local citation consistency reinforces location credibility across all search algorithms.

QUESTION 09 Customer Photos & Updates

How frequently do you post updates, geotagged photos, and service offers to your Google Business Profile?

Why this matters: Active profiles with regular owner updates receive higher engagement and priority placement in mobile local searches.

QUESTION 10 Target Volume

What is your target monthly phone call and in-person consultation volume from local search?

Why this matters: Sets measurable benchmarks and determines local citation and landing page sprint sizing.

04 / FAQ

Questions, answered first

What is a Local SEO audit questionnaire?

A diagnostic evaluating Google Business Profile health, local pack rankings, NAP citation consistency, review acquisition, and location landing pages.

How does Google determine who ranks in the Maps 3-Pack?

Google calculates local rankings based on three primary factors: Relevance (category & keyword match), Distance (proximity to searcher), and Prominence (review volume, website authority, citations).

What happens after submitting this questionnaire?

Our local search team audits your catchment radius and provides a written roadmap to capture local 3-pack rankings within 2 working days.