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Lead Generation questionnaire
A lead generation questionnaire collects what an agency needs to plan a lead generation program: what you sell, who buys, how leads are followed up and what a qualified lead looks like.
Thanks. Your answers are in.
We reply with a written audit within 2 working days.
What happens next.
Read
We read every answer. No automatic score.
Audit
Written audit within 2 working days.
Priorities
What we would test first, and why.
Call
Book a discovery call if there is a fit.
Questions, answered first
What is a lead generation questionnaire?
A structured set of questions about your business, buyers, offer and follow-up process. It saves the first call from basic fact-finding and shows quickly which channels and offers are worth testing.
What questions should a lead generation questionnaire include?
What you sell and to whom, deal or order value, current lead sources and volumes, who follows up and how fast, what makes a lead qualified, tracking in place, and the markets you sell in.
How do I qualify leads with a questionnaire?
Ask the few questions that predict a sale for you, such as budget, timeline, quantity or role, and ask them before the calendar or the submit button. Keep it short enough that good leads finish it.
What happens after I submit this questionnaire?
We review your answers and send a written audit with what we would test first. If there is a fit, you can book a discovery call routed to the right team.
Can I download this as a template?
Yes. The template version lists the same questions so you can use it with your own team or another agency.