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Google Ads & PPC Audit
For B2B companies, industrial manufacturers, and high-ticket service brands. Audits search impression share, keyword intent sculpting, Quality Scores, and offline conversion tracking.
Thanks. Your answers are in.
We review every response and reply with a written diagnostic within 2 working days.
What happens next.
Read
Our senior strategists read every single answer. No automated bots or fake scores.
Audit
We produce a written audit identifying leakages, ad waste, and growth upside within 2 working days.
Priorities
We map out the exact first 3 tests or sprint actions we would execute and why.
Call
If there is mutual commercial fit, we review the findings live on a 30-minute growth roadmap call.
The complete discovery questions and why each matters.
We believe in complete transparency. Below is the full set of diagnostic questions our agency uses when auditing commercial growth. Use this as an internal team checklist or submit above for our written audit.
What is the average transaction or deal value generated from Google Search inquiries?
Why this matters: Establishes your allowable Cost Per Acquisition and determines viable target bid ranges for commercial keywords.
What percentage of current search spend goes toward exact/phrase match vs broad match queries?
Why this matters: Broad match without robust negative keyword lists often bleeds 30% to 50% of ad spend on low-intent search terms.
What are the average Quality Scores across your top 10 revenue-generating keywords?
Why this matters: Quality Scores below 7/10 impose an artificial tax on every click, forcing you to overpay Google by 25% to 400%.
Does every ad group send traffic to a dedicated landing page matching the search query headline?
Why this matters: Routing paid search traffic to generic homepages cuts conversion rates in half and hurts landing page relevance scores.
Who are your top 3 competitors bidding aggressively on your primary commercial search terms?
Why this matters: Auction insights analysis reveals competitor impression share, overlap rates, and outranking share.
Do you pass Google Click IDs (GCLID/GBRAID) into your CRM to track closed sales?
Why this matters: Smart Bidding algorithms perform dramatically better when fed closed-deal revenue rather than basic form fills.
Do you track dynamic phone calls from landing pages back to specific keyword clicks?
Why this matters: For high-ticket and B2B services, 40% to 60% of inquiries arrive via phone calls that are otherwise lost to attribution.
How often is your search terms report audited to add negative keywords?
Why this matters: Weekly negative keyword pruning prevents paying repeatedly for irrelevant student, DIY, or competitor support searches.
Are your highest-converting campaigns constrained by daily budget caps?
Why this matters: Budget-constrained campaigns lose impression share during peak commercial search hours, leaving revenue on the table.
What is your target monthly inquiry volume from Google Ads for the next 6 months?
Why this matters: Determines required monthly ad spend and whether expansion into YouTube or Performance Max is warranted.
Questions, answered first
What is a Google Ads audit questionnaire?
A focused questionnaire evaluating keyword match health, search term leakage, Quality Scores, bid strategies, and offline conversion tracking.
How does offline conversion tracking improve Google Ads?
It trains Google Smart Bidding algorithms on high-value closed deals rather than vanity form submissions, reducing wasted spend on unqualified leads.
What happens after submitting this questionnaire?
Our PPC specialists audit your keyword landscape and deliver a written diagnosis of budget waste and quick-win optimizations within 2 working days.