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Conversion Rate Optimization Audit
For brands with established traffic looking to convert more visitors into paying customers. Audits funnel leakage points, form abandonment, session recordings, and testing velocity.
Thanks. Your answers are in.
We review every response and reply with a written diagnostic within 2 working days.
What happens next.
Read
Our senior strategists read every single answer. No automated bots or fake scores.
Audit
We produce a written audit identifying leakages, ad waste, and growth upside within 2 working days.
Priorities
We map out the exact first 3 tests or sprint actions we would execute and why.
Call
If there is mutual commercial fit, we review the findings live on a 30-minute growth roadmap call.
The complete discovery questions and why each matters.
We believe in complete transparency. Below is the full set of diagnostic questions our agency uses when auditing commercial growth. Use this as an internal team checklist or submit above for our written audit.
What is your monthly conversion volume across your primary sales or lead goal?
Why this matters: Rigorous A/B testing requires sufficient statistical sample size (typically 100+ conversions per variant) to reach 95% confidence without guessing.
What do session recordings reveal about where users hesitate or abandon on mobile?
Why this matters: Watching real user sessions uncovers hidden friction points such as broken dropdowns, confusing copy, or off-screen buttons.
How many total fields does your lead form demand, and which field suffers the highest abandonment rate?
Why this matters: Every unnecessary field reduces conversion rates by 5% to 10%. Eliminating low-value questions unlocks instant form completions.
Can a first-time visitor understand your unique value proposition in the first 5 seconds of landing?
Why this matters: If visitors must read 3 paragraphs to figure out what you sell, bounce rates skyrocket regardless of how cheap your ad clicks are.
What is your mobile Largest Contentful Paint (LCP) and Cumulative Layout Shift (CLS)?
Why this matters: A 1-second delay in mobile page response time reduces conversions by 7%. Speed is the foundation of all CRO.
Are customer reviews and proof points placed in direct proximity to high-friction decision points?
Why this matters: Placing verified testimonials next to payment buttons and lead forms addresses last-second buyer anxiety.
Are all buttons and interactive elements sized at a minimum 48x48px with generous touch padding?
Why this matters: Small tap targets cause frustrating mis-taps on mobile, prompting users to abandon the site entirely.
Do you have the engineering agility to push weekly code updates and A/B split-test variations?
Why this matters: CRO compounds when teams test rapidly. A bottlenecked development workflow stifles conversion gains.
What are the primary doubts or questions prospects express to your sales or support team?
Why this matters: Addressing real objections directly on the landing page removes psychological friction before it causes abandonment.
What would a 1% absolute increase in your conversion rate mean in additional monthly revenue?
Why this matters: Quantifies the financial upside of CRO, showing that optimizing existing traffic often generates higher ROI than buying more ads.
Questions, answered first
What is a CRO audit questionnaire?
A data forensics intake assessing your current funnel metrics, user abandonment patterns, analytics configuration, and conversion upside.
What is the difference between CRO and redesigning a site?
A redesign changes visual aesthetics based on opinions; CRO uses empirical user behavior data, session recordings, and A/B testing to systematically increase revenue from existing traffic.
What happens after submitting this audit?
Our conversion analysts review your funnel data and deliver a written diagnosis of your top 3 conversion leaks within 2 working days.