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Performance Creatives & Ad Design Audit
For brands scaling paid media where creative fatigue caps performance. Audits video hooks, user-generated content (UGC), static ad frameworks, and creative testing bandwidth.
Thanks. Your answers are in.
We review every response and reply with a written diagnostic within 2 working days.
What happens next.
Read
Our senior strategists read every single answer. No automated bots or fake scores.
Audit
We produce a written audit identifying leakages, ad waste, and growth upside within 2 working days.
Priorities
We map out the exact first 3 tests or sprint actions we would execute and why.
Call
If there is mutual commercial fit, we review the findings live on a 30-minute growth roadmap call.
The complete discovery questions and why each matters.
We believe in complete transparency. Below is the full set of diagnostic questions our agency uses when auditing commercial growth. Use this as an internal team checklist or submit above for our written audit.
How many days does a winning ad creative typically last before performance fatigues and CPA rises?
Why this matters: Ad fatigue velocity dictates how rapidly your creative pipeline must produce new hooks and visual angles to maintain stable ROAS.
What visual and psychological hooks are you currently testing in the first 3 seconds of your video ads?
Why this matters: Thumb-stop ratio in the opening 3 seconds determines whether 80% of ad spend is wasted or watched.
Do you work with native content creators who mirror your target customer demographic?
Why this matters: Authentic creator content shot on smartphones routinely outperforms over-produced corporate studio commercials on Meta and TikTok.
Do you test high-intent static ad frameworks (Press quotes, Us vs Them, Feature Callouts)?
Why this matters: Static ads frequently generate the lowest CACs across Meta and Google Display by delivering immediate value proposition clarity.
How many distinct customer pain points or emotional angles are you testing simultaneously?
Why this matters: Testing variations of the same visual angle leads to false conclusions; testing 4 completely distinct emotional hooks unlocks breakthrough scale.
Do your ad creatives match the visual styling, typography, and color palette of your landing page?
Why this matters: Visual continuity between the ad click and landing page experience reduces cognitive friction and boosts conversion rates.
Who writes the scripts and direct-response copy for your ad creative production?
Why this matters: High-performing ads depend on persuasive direct-response copy frameworks (Hook, Problem, Agitation, Solution, Proof, CTA).
What creative styles and formats are your top 3 competitors running longest in the Meta Ad Library?
Why this matters: Ads that run for 60+ days are consistently profitable. Reverse-engineering competitor longevity uncovers proven market hooks.
Are your creative assets produced in 9:16 (Stories/Reels), 1:1 (Feed), and 4:5 optimized ratios?
Why this matters: Deploying native aspect ratios across all placements reduces CPMs and expands inventory delivery across Meta and YouTube.
What is your target thumb-stop rate (3-second views / impressions) and target ROAS?
Why this matters: Establishes quantifiable benchmarks to evaluate creative sprint success.
Questions, answered first
What is a Creatives & Ad Design audit questionnaire?
A strategic intake assessing your creative pipeline, testing velocity, video hook performance, and ad fatigue mitigation strategy.
Why is creative considered the new targeting on Meta?
Meta's machine learning algorithm uses visual elements, spoken audio, and text in the creative to find the right buyers, making creative quality the primary driver of performance.
What happens after submitting this questionnaire?
Our creative directors review your active ads and deliver a written teardown of your visual hook opportunities within 2 working days.