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4.1x monthly signups and 740+ qualified product trials with programmatic SEO and RevOps automation
Product-led workflow automation SaaS platform. Scaled inbound product adoption through 85 comparison landing pages, interactive onboarding gating, RevOps lead scoring, and automated HubSpot demo routing.
Four steps, start to result.
Starting point
180 signups/month with 8.2% trial-to-paid conversion, long demo cycles, and rising paid search CPA.
Goal
Scale organic signups past 700/month, lift trial-to-paid conversion above 16%, and automate enterprise lead scoring.
What we did
85 programmatic SEO comparison pages, interactive 3-step diagnostic wizard, GA4 Measurement Protocol, and automated RevOps routing.
Result
740+ monthly signups (4.1x lift), 18.5% paid conversion, and CAC payback cut from 11 months to 4.2 months.
The numbers, to scale.
COMPOUNDING INBOUND INTAKE SHORTENED CAC PAYBACK PERIOD TO 4.2 MONTHS
- Architected 85 programmatic comparison pages targeting high-intent transactional search keywords (SaaS vs Alternatives and Platform Integrations).
- Engineered an interactive 3-step qualification wizard that scores inbound leads in real time and routes accounts with 50+ seats directly to sales executive calendars.
- Deployed GA4 Measurement Protocol with server-side lead stage synchronization into HubSpot and Google Ads Offline Conversions.
- Streamlined the product signup flow with 16px mobile inputs, social single-sign-on (SSO), and zero-friction onboarding modals.
Performance tracked in client's HubSpot Enterprise CRM and Google Search Console.
"DesignScript gave our product-led motion predictable compounding power. Their programmatic comparison pages dominate Google rankings for our core keywords, and the RevOps scoring pipeline ensures our account executives only spend time on high-ACV enterprise trials."
VP OF GROWTH · WORKFLOW AUTOMATION SAASScaling a B2B SaaS platform? Book the call.
A 30 to 45 minute call. We examine your current traffic, signup drop-offs, demo qualification, and CAC payback, then build an actionable RevOps roadmap.