Social Media Marketing Questionnaire

Impressions in social media marketing are the total number of times social media platforms have shown your content. Unlike reach, impressions don't count people who click or engage with your content. Instead, they represent the number of people who are exposed to it.

So, if your ad were displayed 100 times on social media to users, your impressions would be 100.

Social media reach is a key analytics metric that refers to users actively viewing specific content on a social platform such as Facebook, Instagram, or Twitter. It includes only the number of people engaged with or watched your content. This contrasts impressions, which count the number of times the content was made visible to users regardless of whether they clicked/stayed and watched it.

A follower on social media is a user who has intentionally subscribed to a specific account to receive all the updates and content it uploads. It is amongst the most precise measures of engagement with your target audience during social media marketing. This is because your following is a count of users who consciously choose to see your posts in your newsfeed.

Growth in social media marketing refers to the rise in engagement and conversions that you achieve from social media platforms.

It is measured based on multiple metrics such as-

• Reach
• Impressions
• Follower count
• Click-through rate
• Post engagement rate
• Referrals and Conversion rate
• Organic mention volume and sentiment
• Response rate and response time to customers
• Likes, comments, and shares/retweets on your posts

The change in these metrics may be divided by the period you are considering to find the growth rate during that time, which may be negative in the case of decline.

The amplification rate is the ratio of shares per post to the number of overall followers. To find the amplification rate of a given post, divide the number of times it was shared within a given period by your total number of followers and multiply by 100. It indicates how likely your followers are to share your content. The calculation formula is-

Amplification Rate= (Shares of a specific post / Number of followers of the publishing account) x 100