Social Media Marketing Questionnaire

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We get notified as soon as you fill up the questionnaire and hit the "submit" button. This activates our super-marketer mode. And, we start to analyze your data running it through different simulations. Simply put, we devise a handful of lucrative strategies, calculate the best and worst possible outcomes, and identify the best approach. The entire process takes us about 2 working days. We then send you a custom-tailored marketing plan. You can even schedule a call with our in-house experts if you like our approach.

Impressions in social media marketing are the total number of times social media platforms have shown your content. Unlike reach, impressions don't count people who click or engage with your content. Instead, they represent the number of people who are exposed to it.

So, if your ad was displayed 100 times on social media to users, your impressions would be 100. Also, this count includes multiple views by the same person. Hence, you can also find impressions by multiplying the number of unique users who were shown your ad/content with the number of times each user was shown your ad or content.

Tracking impressions is vital because impressions represent your ability to get your content before your target audience. This is especially important when you are carrying out an exposure campaign where you aim to make the masses aware of your offerings at relatively lower costs instead of aiming to convert them.

Social media reach is a key media analytics metric that refers to the number of users who actively viewed a specific media content on a social platform such as Facebook, Instagram, or Twitter. It includes only the number of people who engaged with your content or watched it. This is in contrast to impressions, which counts the number of times the content was made visible to users regardless of whether they clicked/stayed and watched it.

As reach is the count of views and interactions on your content, it is a reliable measure of the engagement it receives. So, a high reach means that more people have found your content interesting and engrossing. And this is crucial when you are looking to engage with the audience to turn them into loyal customers.

A follower on social media is a user who has intentionally subscribed to a specific account in order to receive all the updates and content it uploads. It is amongst the most precise measures of engagement with your target audience during social media marketing. This is because your following is a count of users who consciously choose to see your posts in your newsfeed.

Followers are very likely to get impressed by your content and buy your offerings compared to users who are uninterested or not yet familiar with you. They may also become or remain loyal customers of your brand because of the personal connection you form with them on social platforms where they follow you.

Hence, social media followers are a great resource for your business which you must build and foster through quality content and direct engagement on the respective social media platforms.

Growth in social media marketing refers to the rise in engagement and conversions that you achieve from social media platforms.

It is measured based on multiple metrics such as-

  • Reach
  • Impressions
  • Follower count
  • Click-through rate
  • Post engagement rate
  • Referrals and Conversion rate
  • Organic mention volume and sentiment
  • Response rate and response time to customers
  • Likes, comments, and shares/retweets on your posts

The change in these metrics may be divided by the period of time you are considering to find the growth rate during that time, which may be negative in the case of decline. For example, your January's Daily follower growth rate= (Number of followers at the end of the month - Number of followers at the start of the month) / 31

Engagement rate means the total engagements from the audience that a social media post received divided by the total number of impressions (views) on that post. This value is used to measure the success or failure of a content piece on social media based on an engagement metric such as likes or shares. The calculation formula for this metric is-

Engagement rate= (Number of engagements / Number of impressions) x 100

For example, a Facebook post that gets 10,000 views and 1,000 engagements has a 10% engagement rate.

Your engagement rate indicates how many people are connecting with your brand and how frequently they are connecting. So, a high engagement rate means more people like, share, comment and mention your content. This implies that you have a high reach, influence, and loyalty that eventually converts to more conversions and sales.

The amplification rate is the ratio of shares per post to the number of overall followers. To find the amplification rate of a given post, divide the number of times it was shared within a given period by your total number of followers and multiply by 100. It indicates how likely your followers are to share your content. The calculation formula is-

Amplification Rate= (Shares of a specific post / Number of followers of the publishing account) x 100

Amplification rate must be maximized by making high-quality viral content and requesting followers to share it. This is because a higher amplification rate means more sharing by your followers, which, in turn, means an exponential growth in the reach of your content amongst a relevant audience. Moreover, the sharing of your posts by followers gives you the word of mouth benefit as posts shared by known people are likely to be more trusted by the receivers than those found on your company's account.