Search Engine Optimization Questionnaire

You must use SEO tools such as keyword research tools, website audit tools, backlink research tools, Google Analytics, Google Search Console, traffic analysis to measure the following key factors that indicate the performance of your SEO campaign-

• Organic traffic
• Keyword ranking
• Click-through rate
• Bounce rate of your website
• Time spent on page
• Conversion rate
• Website authority over time
• Performance on core web vitals (page speed, time to load, and stability)
• Search Engine Result Page visibility and position over time

SEO offers startups a cost-effective way to boost web visibility against established competitors. It involves optimizing your site to rank higher in SERPs through on-page and off-page techniques, increasing traffic and potential sales.

It usually takes 4-6 months to see significant results in an SEO campaign. Around 3 months in, your search result ranking starts rising, increasing organic traffic. Getting enough high-quality organic traffic for qualified leads and sales then takes another few months. And it can take many more months to get high traffic and sales!

Yes! SEO techniques help small business owners create fast, robust, and user-friendly websites that rank higher in search engines. This, in turn, helps bring more qualified potential customers (or leads) to their sites and eventually increases conversion rates. In fact, SEO is especially instrumental for startups and family-owned businesses, who can easily apply organic SEO techniques to boost their online visibility instead of competing head-on with industry giants in ad campaigns.

While basic SEO can be performed by anyone with a willingness to learn, the complexity of advanced strategies often requires professional expertise. If you have the time and interest to learn about SEO, starting with simple tasks like optimizing content and improving site speed can be manageable. However, for more complex strategies such as technical SEO, link building, and keyword strategy, it might be beneficial to go for a professional.