SEO is a prolonged process with gradual results. But it is very sensitive to changes, and the smallest errors can lead to delayed or compromised outcomes. This makes it essential to measure the performance of your SEO campaign constantly to make timely course corrections.
So, you must apply SEO tools to measure these key factors that indicate the performance of your SEO campaign-
- Organic traffic
- Keyword ranking
- Click-through rate
- Bounce rate of your website
- Time spent on page
- Conversion rate
- Website authority over time
- Performance on core web vitals (page speed, time to load, and stability)
- Search Engine Result Page visibility and position over time
The tools you can apply here include keyword research tools, website audit tools, backlink research tools, Google Analytics, Google Search Console, traffic analysis, etc. You may also go for SEO toolkits that integrate multiple tools for higher convenience.
Following the measurement, you must interpret the results and make immediate improvements in your SEO campaigns to ensure the best results. But SEO is not everyone's cup of tea! If you still find SEO tedious and fruitless, you can just outsource all the hassle to an SEO marketing agency.