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Lead Generation Questionnaire


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Lead generation is a crucial step in your sales cycle, where you implement marketing techniques to find new prospects (or leads) who are interested in your offerings. These leads are an invaluable resource for your business as you can directly convert leads into buyers.

At Designscript, we will work closely with you to understand your business objectives and acquire qualified leads to maximize your conversions. We will bring you both major kinds of leads, which are-

Marketing Qualified Leads:
These are leads which have shown reasonable interest but have not yet entered your sales funnel. These are leads who your marketing team has found likely to become customers on proper nurturing.

Sales Qualified Leads:
These are leads that have shown high interest in purchasing your product and can be converted to customers easily. The sales team has qualified them as potential buyers likely to complete the purchase.

We will design the most lucrative marketing campaigns to get you both kinds of leads while ensuring they have high closing and revenue potential.

Here are the methods to determine the quality of the leads you are acquiring so you can spot and correct the problem accurately-

  • Tracking if the leads are going on to make purchases and how much they are spending.
  • Finding how much time and effort it takes to convert the leads into buyers.
  • Taking direct feedback from leads.
  • Tracking activity on the site, such as visits to important pages, filling forms, and downloads
These factors will help you judge the Closing potential (describes how easy it is to convert that prospect into a customer) and Revenue potential (describes how much revenue that prospect could generate over a decided period).

Measuring the ROI of your lead generation is necessary to frame the right marketing budget and judge the effectiveness of your campaign. So, here is the formula to measure the ROI of your lead generation campaign-

ROI on lead generation = ((Revenue obtained from generated leads – Amount spent on lead generation efforts) / Amount spent on lead generation efforts) x 100

While the calculation is fairly simple, you must have a feedback and measurement mechanism to estimate the sales and marketing costs accurately.

Your sales and marketing departments must work in coordination to ensure the success of your lead generation campaign. Here are the key tips that your team must apply to boost the effectiveness of your lead-generation campaigns-

  • Set clear objectives based on internal and external research and also create a content plan in advance.
  • Regularly research and monitor your audience, competitor, and environment to design and update your campaign.
  • Combine the right tools and human expertize to plan, implement, and improve your lead generation tasks.
  • Find the right balance between organic and paid marketing techniques to raise awareness and develop interest.
  • Use A/B testing whenever in doubt.
  • Keep your marketing messages crisp and compelling with a uniform brand tone across mediums.
  • Use simple and short lead generation forms.
  • Design a persuasive landing page that is simplistic, authentic, and convincing.
  • Continue to nurture your leads to maintain brand loyalty.
  • Take the support of marketing agencies as and when required if you don’t have the in-house expertise or a large budget.

    • If you play your cards right, your lead generation campaign will bring you a consistent stream of qualified leads who convert into customers at the minimum cost and effort.

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