Email Marketing Questionnaire



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We get notified as soon as you fill up the questionnaire and hit the "submit" button. This activates our super-marketer mode. And, we start to analyze your data running it through different simulations. Simply put, we devise a handful of lucrative strategies, calculate the best and worst possible outcomes, and identify the best approach. The entire process takes us about 2 working days. We then send you a custom-tailored marketing plan. You can even schedule a call with our in-house experts if you like our approach.

Delivery rate represents whether or not your emails were received by the email servers of your subscribers' inbox providers. So, your delivery rate is the percentage of the number of emails delivered divided by the number of emails you sent. Its formula is-

Delivery rate = ((Number of emails sent - Number of emails bounced i.e. not delivered) / Number of emails sent) X 100

Here are some tactics that can help you improve your email deliverability-

  • Warm up your recipients by sending a small number of mails at the initial stage.
  • Segment your email list based on receivers.
  • Clean your email list by removing invalid email ids.
  • Use a double opt-in confirmation.
  • Make the opt-out process easy.
  • Use a constant sender name.
  • Avoid spamming by personalizing your emails and avoiding common spam terms.
  • Set subscriber expectations.
  • Make sure your domain is not blacklisted.

With the right practices, you can ensure a high sender reputation while avoiding spam filters, hence raising your delivery rates.

An email open rate is a metric that indicates the percentage of opened emails out of all emails sent in a specific email marketing campaign. It is the number of unique recipients who opened the emails you sent to them by clicking on them divided by total recipients who got your mail, taken as a percentage.

The formula for its calculation is Open rate = (Total unique opens / Total recipients) x 100

Here are some simple ways to ensure a high open rate-

  • Keep your email list fresh by removing those who are no longer interested and adding new email ids regularly.
  • Segment your list to reach the right audience with the right message.
  • Make your subject line stand out by keeping it short and compelling.
  • Write in a friendly tone and personalize your content and subject line.
  • Avoid spam filters by keeping your emails unique and free of common promotional terms.
  • Perfect your timing to match the time when your recipients are likely to check their inboxes.
  • Focus on the content quality in the email body and add media where appropriate.

A high open rate is the first step to impressing and converting the customer with your emails.

An email click-through rate (CTR) is the percentage of your email recipients who clicked on one or more links in the email you sent. To calculate email click-through rate, use the following formula-

CTR = (Number of people that clicked on your email links / Number of emails you sent in total to unique recipients) x 100

A high click-through rate indicates that your email subject and body are attractive and convincing, and your CTA is compelling. On the other hand, a low CTR represents that your email does not have enough attractive and convincing power. You must try to correct any errors and get your email click-through rate into a good range depending upon your niche. Currently, the industry average for email CTR is 7.8%, but you must aim higher to get the competitive edge!

Click to open (CTO) rate is an email marketing metric that indicates the effectiveness of your email content and the engagement that your email campaign is generating. Click to open takes your open rate and CTR to represent how many click-throughs you get in relation to how many emails were opened.

CTO rate or CTOR is an accurate measure of your email body content's quality and the effectiveness of your content, as your aim should be to convert your email opens into clicks on your links in the email (click-through rate).

Its formula is CTO = (Unique link clicks / Unique email opens) x 100

Here, many opens and low CTR will be useless and indicate that your content and CTA are not convincing enough and do not deliver on the promise your subject line made. Meanwhile, low open rates with high CTR are also futile and may indicate that your subject line is unattractive or timing is flawed.

Hence, your job is to get both the opens and to get those people who opened your email to click your links. Using the CTO as the primary email reporting metric can help you achieve this goal.

A 'bounce' or bounce message is an automated message from an email system that informs the sender that the sent email has not been delivered. In such cases, the original email is said to have "bounced," and the "bounce rate" is the ratio of bounces to the total emails sent.

The formula of the bounce rate is Bounce rate = Number of bounces / Number of emails sent

This rate can be found for two types of bounces-

  • Hard bounce rate: This is the rate of bounces that are caused by an invalid recipient's address, which happens when the domain name doesn't exist or because the recipient is not known. It is often caused due to an invalid or non-existent email id being entered. Hard bounces must be found and minimized to improve delivery rates.
  • Soft bounce rate: This is the rate of bounces that occur when the email address was valid, and the email reached the recipient's mail server but bounces back without delivery. It is often caused by technical problems with the server, spam filtering due to bulk emailing, or the recipient's mailbox being full. Soft bounces are usually temporary and solvable, unlike hard bounces, which are permanent.

Unsubscribe rate is a measure of the percentage of users who have opted out from your mailing list after an email campaign. The unsubscribe rate indicates that your recipients are not interested in your emails and goes on to impact your email deliverability, conversion rates, and brand image.

The formula is Unsubscribe rate = (Number of unsubscribes / Total number of emails delivered) x 100

An unsubscribe rate below 0.5% may be considered acceptable for an email campaign, but a rate above 0.5% means you need to improve your email content, moderate your emailing frequency, and recheck your list of leads to remove irrelevant email ids. Your aim should always be to minimize your unsubscribe rate by delivering the right content to the right people at the right times.

Your email marketing conversion rate is a crucial metric that acts as the ultimate measure of your email's effectiveness in getting the recipient to perform the desired action. It is the percentage of subscribers who complete the required action after reading your email, which usually includes clicking on the included CTA to proceed to the next steps. The email conversion rate helps to determine your email marketing campaign's effectiveness and its return on investment.

Its formula is Conversion rate = (Number of recipients who took the desired action / Number of emails delivered to unique recipients) x 100

The average email conversion rate is around 1.2%, but you must try to maximize your conversions to get the best ROI from your email campaign. And this can be achieved by applying the best practices to improve both the email open rate and click-through rate consistently.