Brand Marketing Questionnaire

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We get notified as soon as you fill up the questionnaire and hit the "submit" button. This activates our super-marketer mode. And, we start to analyze your data running it through different simulations. Simply put, we devise a handful of lucrative strategies, calculate the best and worst possible outcomes, and identify the best approach. The entire process takes us about 2 working days. We then send you a custom-tailored marketing plan. You can even schedule a call with our in-house experts if you like our approach.

Cost-per-click (CPC) is a revenue model for online advertising where websites charge advertisers based on how frequently users click on display ads that are displayed on the website. It is also called pay-per-click advertising (CPC) and applies to several ad types. These include Google search ads, image/video ads, promoted social media posts, Instagram ads, LinkedIn ads, and Facebook ads.

Here is the formula to calculate an ad's CPC for a specified time period-

CPC= Cost of an ad / Number of clicks on it

CPC is an important metric for online marketers since it measures the price involved in a brand’s paid digital advertising campaigns. You must aim to reduce the cost per click while cultivating high-quality clicks to get qualified leads that convert into buyers.

Cost per lead (CPL) is an online advertising pricing model where the advertiser pays for new leads obtained through the ads. In this model, you pay a pre-established price for an ad each time a new user signs up with contact details by clicking the corresponding advertisement on the ad publisher's site.

The formula applied for CPL is-

Cost per lead= Total amount paid on an ad / Total leads attributed to that ad

The Cost per lead model ensures that you are paying for quantifiable results in terms of leads that are likely to turn into sales eventually. It is ideal for expensive B2B products or services where an immediate purchase is unlikely, but every lead has the potential to yield high revenue if contacted and convinced correctly.

Marketing-qualified leads (MQL) are prospects who have been reviewed by the marketing team and passed on to the sales team as they fulfill the criteria of being a likely buyer. Such leads are detected and reviewed by your marketing team based on their actions that show that they are actively considering purchasing your offering and need to be convinced into actually buying it by your sales team.

MQLs are typically the prospects that intentionally engage with your brand by submitting contact information, adding items to the shopping cart, opting into a program, downloading materials, or repeatedly visiting your website. This engagement indicates that they are likely to turn into buyers by your sales team's efforts. So, they must be prioritized over other prospects who have not shown strong interest.

A sales-qualified lead (SQL) is a prospective customer who has shown strong interest in buying your offering and is also a perfect fit for your product or service. It is a lead that has been analyzed by both marketing and sales teams and found ready for conversion into a buyer.

You can convert a sales-qualified lead by making a direct, personalized, and attractive offer to purchase the product or service. This is a crucial step executed by sales reps that defines the success of your entire marketing campaign. So, you must ensure that your sales representatives are well-trained and properly informed about the customer and your product or service.

Average order value (AOV) is the average amount spent by customers each time they place an order on your website or mobile app. Your company's average order value can be found by dividing total sales revenue by the number of orders made in the specific time period.

AOV represents how much your customers are spending while buying your offerings, and you must aim to maximize it to boost your revenues. You can do this by applying some time-tested tips-

  • Make upselling offers where you offer a higher-priced version of something the customer is willing to buy.
  • Make personalized recommendations of higher-end products in an impressive and convincing manner.
  • Show that the customer gets much more value for a little more cost.
  • Showcase trending products and use strategic discounts.
  • Make cross-selling offers or product bundles where you offer related products to the ones the customer is buying or has bought in the past.

These tricks will raise the average value of orders made, hence increasing your sales revenue!

Customer lifetime value (CLV) is a measure of how valuable a customer is to your company across the entire duration that he or she associates with it. It is the amount of revenue you can expect to earn from any customer in that individual's lifetime on average. CLV can be calculated using the formula-

CLV = Customer value x Average customer lifespan

Here, Customer value = Average value of purchases made x Average number of purchases in total

CLV is calculated based on data-driven forecasts about the customers' relations with the company and their future buying trends. It is an essential indicator of your customer's loyalty and experience with your company.

Engagement rate is a metric that helps to track the involvement and interest of your target audience in your marketing content. It is the ratio of people who interacted with your content out of the number of impressions, where impressions are the number of times the content was shown. The formula to find engagement rate as a percentage is-

Engagement rate = (Total engagements with a content piece / Total Impressions of the content) x 100

Your aim must be to raise your engagement rate as it shows that people are interested in your content, thereby increasing the chances of conversions and sales. You can achieve a higher engagement rate by presenting high-quality, personalized, and compelling content on platforms your target audience frequently visits.