App install campaigns make the app installation process
smooth. App install advertisements are made to encourage
downloads of your mobile app from sites other than app
stores. The customer is attracted to your app in the stores
by this form of advertisement.
App install campaigns drive a large number of downloads in a
short length of time, which raises the app's rating in app
stores. They also assist with organic traffic, which
increases exposure and downloads.
The name of the app, a description, an image, and a CTA
button are the typical elements of this ad style. However,
depending on the host platform, it might have certain extra
functionality. These app install campaigns can be run on
Facebook, Twitter, Pinterest, Snapchat, Google, and Youtube.
If you want to know about the best practices of app install
campaigns, then here you are:
- Targetting specific audiences
- Using quality content
- Consider the full marketing funnel
- Proper analysis and adjusting