Generative AI (ChatGPT, Google Gemini, Perplexity) is changing how people search. Answers are now served directly, skipping your website unless you are the cited authority. Use this calculator to see your risk and opportunity.
If AI engines can't read, understand, or trust your content, they won't cite you. This means losing traffic from the 50% of searches that are informational. But if you *are* the source, you capture high-intent users who trust the AI's recommendation.
Input your current traffic and content mix below. We'll estimate how much revenue is at risk if you ignore AEO/GEO, and how much you could gain by optimizing for it.
Projected loss from zero-click searches.
Gain from being the "cited authority".
AEO (Answer Engine Optimization) optimizes for direct answers (Snippets, Voice Search). GEO (Generative Engine Optimization) optimizes for AI models like ChatGPT and Google Gemini to cite your brand.
It is a strategic projection based on industry data suggesting AI search affects 40-60% of informational queries. Actual results vary by niche.