How A Health & Wellness D2C Brand Grew Their Monthly Order Count From 580 to 4,350 In Just 18 Months?
Goals & Objectives
Our primary goal is to boost monthly orders from 580 to 4,350 over the next 18 months. We’re also committed to enhancing brand awareness and deepening customer engagement. These targets will guide our strategies, helping us connect more authentically with our audience and drive meaningful growth together.
Client Background & The Challenge
An online D2C supplement brand that focuses on natural health products designed for fitness-loving millennials. After a promising start, reaching 550 monthly orders in their first year, they hit a growth plateau in year two. They faced challenges in expanding their audience and boosting engagement.
At DesignScript, we saw the potential in the brand and teamed up to create a strategy that combined paid digital marketing with strong organic efforts. Our mission was to help them reconnect with health-conscious consumers who prioritize quality and effectiveness in their wellness journey, reigniting their growth and passion for health.
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Strategies & Plan of Action
We adopted an integrated approach across six key channels to elevate the brand’s growth.
Instagram: We expanded our content to include ingredient spotlights and new product showcases, while onboarding micro-influencers to widen our reach.
Meta Ads: We implemented retargeting strategies through Messenger and email captures, alongside lookalike prospecting from our best customers.
Google Ads: We focused on fitness and health keywords, utilizing custom affinity audiences to attract interested shoppers.
YouTube: Strategy featured motivational TrueView ads that resonated with viewers, highlighting the benefits of our supplements.
Additionally, we optimized SEO for better crawl efficiency and created long-form content hubs to address buyer needs, ensuring a comprehensive approach to engagement.
Over the 18-month period, we focused on executing strategies that would drive meaningful growth for them.
On Instagram, we tripled our posts, sharing valuable wellness advice and onboarding over 25 micro-influencers to promote our latest products.
For Meta Ads, we expanded our interest-based prospecting, testing what resonated best with audiences.
In Google Ads, we analyzed search data to double down on our highest-converting keywords while maintaining impressive CTRs.
Our YouTube ads reached over 100 million impressions with motivational content, and we published 25+ long-form comparison articles, fueling 50% of our organic growth. This holistic approach ensured we tracked key performance indicators effectively, driving lasting success.
Conclusion
Brand’s journey from 580 to 4,350 monthly orders in just 18 months showcases the power of strategic marketing and genuine customer connection. By focusing on engaging content and targeted outreach, we reignited their growth and resonated with health-conscious consumers. This success story highlights the importance of understanding your audience and adapting to their needs, and we’re excited to continue supporting them in their mission to promote wellness and natural health products.
Together, we’re not just growing a brand, we’re building a community dedicated to healthier living
Book a no-strings-attached call with our professionals today and receive a free Go-To Market Strategy!
Book a session with us today and make some digital magic happen!
