How An EdTech SaaS Brand Grew Their MRR From $7,800 to $127,500 In Just 24 Months?
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Goals & Objectives
The EdTech SaaS brand aimed high, targeting a jump in monthly recurring revenue from $7,800 to an impressive $127,500 over 24 months. In addition to this financial goal, they focused on building brand awareness and fostering meaningful customer engagement, creating a thriving community dedicated to enriching the learning journey.
Client Background & The Challenge
Brand is an online learning platform that provides affordable courses and degrees for working professionals and adult learners. After an encouraging start, achieving $7,500 in monthly recurring revenue by the 10th month, growth hit a plateau as their acquisition channels began to dry up. Recognizing the need for a fresh approach, the team sought to reignite its expansion. They turned to an integrated digital strategy to enhance their visibility, engage their audience, and attract new learners. This pivotal move aimed to revive their growth trajectory and reaffirm their commitment to accessible education for all.
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Strategies & Plan of Action
At the heart of our strategy is a simple belief: every learner has a unique story. We’re here to support their journey toward achieving their career goals.
We start by making our online presence more accessible through SEO, helping students find the degrees and certifications they’re passionate about. Our blog posts are designed with learners in mind, offering insights and comparisons that truly resonate with their interests and questions.
Through targeted ads on platforms like Meta and Google, we highlight our courses in a way that feels personal and relevant.
On YouTube, we share engaging stories and tips that connect with learners on an emotional level.
Our email communications are crafted to feel like friendly conversations, guiding learners with personalized information. We also use WhatsApp for direct, one-on-one support, creating a sense of community where questions can be answered and connections can grow.
By focusing on authentic relationships, we aim to inspire and empower every learner as they navigate their educational paths.
Our action plan centers around putting learners at the heart of everything we do. We’re focused on making it easier for them to find the courses they need by enhancing our SEO with new, optimized pages. Our blog posts will be tailored to reflect what learners are passionate about, providing insights that truly matter to them.
We’ll engage with potential students through targeted ads on Meta and Google, and share compelling stories through YouTube to create a personal connection. Our emails will feel like friendly conversations, and we’ll use WhatsApp for direct support, fostering a sense of community.
By tracking key metrics like engagement and conversion rates, we can continually improve and ensure that every learner feels valued and inspired on their journey to success.
Conclusion
This EdTech SaaS brand transformed its monthly recurring revenue from $7,800 to an incredible $127,500. By prioritizing the unique stories of every learner, they created a supportive environment that truly resonated with their audience. Their strategy focused on enhancing online visibility through SEO, engaging blog content, and targeted ads, all while fostering community through personalized email and WhatsApp support. This approach not only revitalized their growth but also deepened connections with learners. Ultimately, they demonstrated that when education is accessible and tailored, everyone can thrive on their learning journey.
Book a no-strings-attached call with our professionals today and receive a free Go-To Market Strategy!
Book a session with us today and make some digital magic happen!