The Client
EduPlatform is an online learning platform offering affordable courses and degrees to working professionals and adult learners. Despite strong early traction, reaching $7,500 in MRR by month 10, growth stalled as acquisition channels tapered. To reignite expansive growth, we implemented an integrated digital strategy.
The Project
We placed ads on Facebook, Google & YouTube, along with a focus on SEO, content creation, email & WhatsApp marketing to help increase the revenue. The tenure of the project was 24 months & we successfully helped the brand’s growth.
The Strategy
Our omnichannel playbook targeted career-focused learners across:
SEO
- On-page optimizations for degree and certification keywords.
- Improved site speeds via image compression.
- Internal links structures matching learner journeys.
Content Creation
- Tailored blog posts to student interests and journeys.
- Published reviews and comparisons per research queries.
- Promoted new assets via email, social media, UTM links.
Meta Ads
- Collection ads showcasing popular course categories.
- Dynamic product ads retargeting recent site visitors.
- Optimised for purchases and course sign-ups.
Google Ads
- Search ads leveraging commercial education queries.
- Responsive ads leading to category and course pages.
- Optimised for click-through rates and conversions.
YouTube
- Video ads targeted to relevant learner engagement signals.
- Optimised for view rates, subscribers, and completion rates.
- Remarketed visitors from blog and resource pages.
Email Marketing
- Segmented drip campaigns personalised to the learner journey.
- Optimised for open rates and click-through rates.
- Used for re-engagement and promotions.
WhatsApp Marketing
- Leveraged for 1-to-1 enrollment nurturing.
- Created engagement opportunities and build community.
- Optimised for conversions and customer success.
The Execution
SEO Execution
- Added new course pages optimised for 500+ keywords.
- Reduced mobile load times 850+ ms through fixes.
- Refined site architecture matching learner journeys.
Content Creation
- Created blog posts and guides tailored to jobs and interests.
- Segmented content for various learner personas.
- Analyzed engagement data to guide content efforts.
Meta Ads
- Ran ad sets focused on core course topics and categories.
- Achieved over 50,000 link clicks to course pages.
- Optimized towards lowest cost per conversion.
Google Ads
- Covered 2,000+ academic program keywords.
- 35,800+ clicks achieved at a cost under $2 per click.
- 8.1% CTR, 190% above benchmark averages.
YouTube Ads
- 640,000+ impressions served via video campaigns.
- Optimized for video completion rates.
- Strong 26% view-through rates achieved.
Email Marketing
- Sent segmented campaigns based on learner lifecycle stage.
- Achieved 38%+ open rates and 7%+ CTRs.
- Used for re-engagement and promotions.
WhatsApp Marketing
- 1-to-1 nurturing to increase enrollments by 22%+.
- Created chat groups facilitating student discussions.
- Optimised for engagement and satisfaction metrics.
We tracked the following KPIs:
- Monthly Recurring Revenue
- Total Customers
- Traffic Volume by Channel
- Click Through Rates
- Conversion Rates
- Customer Acquisition Costs
- Engagement Rates
- Video View Rates
The Achievements
First Quarter:
- MRR: $7,800
- Customers: 62
- Monthly Traffic: 1,200
- Conversion Rate: 1.8%
Eighth Quarter:
- MRR: $127,500
- Customers: 2254
- Monthly Traffic: 8,700
- Conversion Rate: 3.8%
Growth In Eight Quarters:
- 1635% MRR growth
- 3635% more customers
- 725% increased traffic volume
- 210% higher conversion rates
Over 24 months, an integrated digital strategy combining optimised paid ads, content, email, and WhatsApp marketing delivered over 1635% MRR growth for EduPlatform’s online learning platform, expanding its subscriber base by 3635% and increasing traffic volume and conversion rates by over 725% through systematic channel optimization.