How A CRM SaaS Brand Grew Their MRR From $9,800 to $86,300 In Just 12 Months?
Goals & Objectives
The CRM SaaS brand set ambitious goals to boost its monthly recurring revenue from $9,800 to $86,300 within a year. Alongside this financial target, they aimed to raise brand awareness and deepen customer engagement, ensuring they not only grew but also connected meaningfully with their audience throughout the journey.
Client Background & The Challenge
The client is a dynamic SaaS platform designed to enhance small business sales teams with pipeline tracking, lead routing, and proposal generation features. Initially, they experienced a strong product-market fit, achieving around $10K in monthly recurring revenue.
However, by 5th month, customer acquisition hit a table, and growth stalled. Recognizing the need for renewed momentum, they sought out DesignScript to help reignite their growth trajectory. Together, they aimed to implement an integrated digital strategy that would attract new customers and deepen existing relationships, ensuring a sustainable path forward. This was a pivotal moment for the brand as it looked to transform challenges into opportunities.
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Strategies & Plan of Action
To drive growth, we implemented an omni-channel strategy that directly engaged business decision-makers.
SEO: We revamped the site’s structure to boost organic visibility, focusing on content that tackled common sales challenges and included relevant keywords.
Content Creation: Our team produced comparison articles and over 150 blogs that spoke directly to potential customers, providing insights that mattered to them.
Meta Ads: By creating lookalike audiences from our existing customers, we designed eye-catching video ads that showcased the platform’s benefits in an engaging way.
Google Ads: We targeted key software keywords to attract businesses actively searching for solutions, reaching audiences with similar interests.
YouTube Ads: Our video campaigns tapped into users engaging with sales topics, ensuring we reached those already interested in our solutions.
LinkedIn: We sponsored content aimed at professionals eager to learn, offering lead generation forms for valuable downloadable resources.
CRO: We tested the free trial process extensively, refining everything from page layouts to email nurturing to create a smooth experience for new users. This holistic approach paved the way for sustainable growth.
We approached our strategy with a keen focus on optimizing and personalizing every channel.
In SEO, we consistently published weekly content that spoke to specific buyer needs and created localized landing pages to enhance user experience.
In content marketing, we developed a variety of formats like blogs, ebooks, and comparison articles and actively promoted them through email and social media, ensuring our audience found valuable resources.
For Meta Ads, we built lookalike audiences from engaged visitors, testing different personas and creative styles to see what resonated best.
In Google Ads, we crafted responsive search ads aligned with key sub-verticals and experimented with various formats.
On YouTube, we created short, engaging videos to explain our platform, while on LinkedIn, we balanced sponsored content with lead generation forms to effectively reach our target audience.
By continually refining our CRO efforts, we optimized landing pages and onboarding experiences, leading to fewer trial drop-offs and significantly higher conversion rates. This holistic approach sets us up for lasting success.
Conclusion
The CRM SaaS brand achieved remarkable growth, skyrocketing its monthly recurring revenue from $9,800 to $86,300. By focusing on understanding customer needs and implementing a well-rounded digital strategy, they not only attracted new clients but also strengthened existing relationships. Their commitment to optimizing every touchpoint from SEO and content creation to targeted ads and onboarding proved vital in overcoming challenges. This journey highlights the importance of adaptability and a customer-centric approach in achieving sustainable success.
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