How A Consumer Electronics D2C Brand Grew Their Monthly Order Count From 400 to 16,850 In Just 36 Months?
Goals & Objectives
Our main goal is to elevate monthly orders from 400 to 16,850 over the next 36 months. We’re also dedicated to boosting brand awareness and deepening customer engagement. These targets will guide our strategies, helping us connect more authentically with our audience and drive meaningful growth.
Client Background & The Challenge
An online D2C consumer electronics company specializing in affordable tech accessories for gadget lovers aged 18 to 45. Despite having a solid product-market fit, they faced challenges in scaling their business during their first year, averaging just 400 monthly orders. At DesignScript, we partnered with them to develop an integrated digital strategy that focused on enhancing search visibility, creating engaging content, and systematically amplifying their paid channels.
By aligning their marketing efforts with their audience’s interests, we helped them unlock their potential and set the stage for significant growth in the competitive tech landscape.
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Strategies & Plan of Action
We embraced an always-on digital growth strategy to boost brand’s success.
SEO: We optimized over 500 keywords, enhancing site performance and making it easier for customers to find what they need.
Content Creation: We focused on crafting long-form comparison articles and over 100 product pages, which really helped turn visitors into buyers. Our on-page tweaks made the shopping experience smoother and more engaging.
Meta Ads: We retargeted past visitors to keep our brand top of mind and tapped into lookalike audiences to reach new potential customers. On Google Ads, we targeted popular keywords like “phone case” and “charger,” ensuring we attracted interested shoppers.
We also created YouTube Ads featuring unboxing videos, allowing viewers to see the products in action. This holistic approach helped us connect with customers in meaningful ways and drive impressive growth for them.
To supercharge their growth, we rolled out a detailed plan across key digital channels. We started by migrating the site to WordPress for easier management and implemented AMP pages to significantly speed things up.
Our content strategy included creating comparison articles and guides for nearly 200 products, making it easy for customers to find exactly what they’re looking for.
In our advertising efforts, we built targeted audiences and crafted eye-catching creatives, running tests to see what resonated best.
On Google, we focused on relevant keywords and responsive ads to attract the right shoppers. We also produced engaging YouTube videos to showcase our products in action. This holistic approach aimed to create meaningful connections with our customers and drive impressive growth.
Conclusion
Brand’s journey from 400 to 16,850 monthly orders highlights the power of strategic growth and genuine customer connection. By optimizing their online presence and crafting engaging content, we were able to boost visibility and foster loyalty. This success is a testament to what can happen when a brand truly understands its audience.
We’re excited about the future and committed to continuing this growth together, creating meaningful experiences for gadget lovers everywhere.
Book a no-strings-attached call with our professionals today and receive a free Go-To Market Strategy!
Book a session with us today and make some digital magic happen!