The Client
GlamGal is an online D2C cosmetics brand selling quality makeup directly to 18-34 year old female beauty shoppers. Despite strong initial traction getting to 1.2K orders/month by year 2, they hit a growth plateau. To scale further, it became essential to amplify and optimize digital marketing across channels.
The Project
We placed ads on Facebook, Google, YouTube & Instagram along with focusing on CRO to help increase the number of orders. The tenure of the project was 24 months & we were successful in increasing the brand’s sales.
The Strategy
We, at DesignScript, took a digital growth stack approach across core channels:
- Expanded beauty content pillars to 5 including tutorials, reviews, styles
- Grew micro and macro influencer partnerships
Meta Ads
- Lookalike audiences from high-value purchasers
- Clinical retargeting for second purchases
Google Ads
- Commercial intent keywords across makeup categories
- Similar audiences targeting based on beauty demand
YouTube Ads
- TrueView video ads aligned with cosmetics interests
CRO (Conversion Rate Optimisation)
- On-site funnel optimization from product details to checkout.
- Improved page speed for enhanced user experience.
- Added social proof elements build trust and credibility.
The Execution
- 4X more posts per week emphasizing UGC.
- 2X more followers in 1 year at 10K/month rate.
- 3X more influencer collaborations.
Meta Ads
- Grew ad sets from 8 to 30+ through rigorous testing.
- Achieved 6.5X industry average CTR.
Google Ads
- 5X more keywords to over 3,000 high-intent queries.
- Maintained >10% CTRs showing relevance.
YouTube
- Over 100 million beauty video ad impressions.
- Optimized based on view rates and click targets.
CRO (Conversion Rate Optimisation)
- A/B tested simplified checkout flows lifting conversions 18%.
- Reduced mobile page load time by 850+ ms.
- Displayed best-selling badges and customer photos.
We tracked the following KPIs:
- CPA, ROAS
- Traffic Volume by Channel
- Conversion Rates
- Repeat Purchase Rates
The Achievements
Here is a data progression comparison for key metrics from the first quarter vs. the eight quarter:
First Quarter:
- Monthly orders: 1,300
- Revenue: $78,000
- Marketing Spend: $16,000
- ROAS: 486%
- New Email Subscribers: 3,200
- Repeat Purchase %: 8%
- Social Media Followers: 5,600
Eighth Quarter:
- Monthly orders: 8,520
- Revenue: $707,160
- Marketing Spend: $69,300
- ROAS: 1,020%
- New Email Subscribers: 59,850
- Repeat Purchase %: 28%
- Social Media Followers: 21,300
Quarterly Lift:
- 170% more monthly orders
- 221% revenue growth
- 84% increase in marketing return
- 621% higher repeat purchase rate
- 280% more email subscribers
- 281% jump in social followers
The expanding growth in core metrics over the 8 measured quarters highlights the consistent compounding returns generated from GlamGal’s integrated digital strategy. Systematically scaling paid social, search and display channels led to triple-digit lifts in revenue, customers, repeat rates, and lower CPAs year-over-year. For any D2C cosmetics brand, GlamGal’s model proves how channel diversification pays dividends in the long run through exponentially multiplying sales.