How A Beauty & Cosmetics D2C Brand Grew Their Monthly Order Count From 1,300 to 8,520 In Just 24 Months?
Goals & Objectives
From the start,
Our specific growth targets aim to increase monthly orders from 1,300 to 8,520 within 24 months while enhancing brand awareness and customer engagement. These objectives will guide our strategic initiatives, ensuring focused efforts to achieve significant growth and strengthen our connection with our audience.
Client Background & The Challenge
A rising D2C beauty and cosmetics brand and is celebrated for its high-quality, eco-friendly products, which are appealing especially to women aged 18-34 who are passionate about beauty.
After a strong start, reaching 1.2K monthly orders by year two, the brand faced a frustrating growth table. It struggled to engage a wider audience and convert website visitors into loyal customers. To overcome this hurdle, the brand needed to identify and implement effective digital marketing strategies to reignite growth and connect more deeply with potential buyers.
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Strategies & Plan of Action
At DesignScript, we focused on a holistic digital growth strategy to breathe new life into the brand.
Instagram: We expanded our content to include tutorials, reviews, and style tips, connecting with our audience through engaging visuals and stories. Collaborating with both micro and macro influencers helped us reach new beauty enthusiasts.
Meta Ads: We targeted lookalike audiences who resemble our best customers, using retargeting strategies to encourage repeat purchases.
Google Ads: We concentrated on keywords that captured real interest in makeup, reaching people actively searching for beauty products.
YouTube: Our TrueView ads showcased our products in a way that resonated with viewers’ interests.
To keep our momentum going, we’re excited to ramp up our user-generated content strategy. We aim to share 4X more posts each week, creating a space where our community feels valued and engaged with our brand.
We also plan to deepen our influencer collaborations, targeting 3X more partnerships. By connecting with diverse voices, we can reach new audiences and build genuine relationships that resonate with potential customers.
In terms of our Meta Ads, we’re committed to rigorous testing. Our goal is to significantly expand our ad sets while maintaining impressive click-through rates, ensuring our messaging remains impactful.
For Google Ads, we’ll dive into more high-intent keywords to enhance our visibility. Plus, we’re prioritizing mobile optimization and smoother user experiences to keep boosting conversions and encouraging repeat purchases.
Together, these steps will help us continue growing and connecting with our audience.
Conclusion
GlamGal’s journey from 1,300 to 8,520 monthly orders is a testament to the power of strategic growth and community connection. By embracing user-generated content, influencer partnerships, and targeted advertising, we’ve built a vibrant brand that resonates with our audience. This transformation isn’t just about numbers; it’s about fostering genuine relationships and creating an engaging experience for our customers. We’re excited about the future and committed to continuing this growth journey together.
Book a no-strings-attached call with our professionals today and receive a free Go-To Market Strategy!
Book a session with us today and make some digital magic happen!
