Lead generation is a crucial step in your sales cycle, where you implement marketing techniques to find new prospects (or leads) who are interested in your offerings. These leads are an invaluable resource for your business as you can directly convert leads into buyers. Here are the major lead generation methods that you can apply now to get qualified leads-

• Email marketing
• Social media marketing
• Blogging
• Webinars
• Copywriting for landing pages and social media
• Online networking
• Content writing on online forums
• Lead magnets
• Discounts and offers
• Contests and giveaways
• Digital advertising including Google Ads, Facebook Ads, and YouTube ads

When implemented correctly, lead generation forms an irreplaceable part of your sales process that acts as the bridge between unaware prospects and buyers. Effective lead generation will get you a constant stream of interested prospects with buying power, who will readily turn into loyal customers!

At DesignScript, we will work closely with you to understand your specific business objectives and acquire qualified leads accordingly to maximize your conversions. We will bring you both major kinds of leads, which are-

Marketing Qualified Leads- These are leads which have shown reasonable interest but have not yet entered your sales funnel. These are leads who your marketing team has found likely to become customers on proper nurturing.

Sales Qualified Leads- These are leads which have shown high interest in purchasing your product and can be converted to customers easily. They are leads who the sales team has qualified as a potential buyer likely to complete the purchase.

We will design the most lucrative marketing campaigns to get you both kinds of leads while ensuring they have high closing potential and revenue potential. Our marketing experts will ensure visible results in terms of sales and marketing ROI for your company.

There is a wide range of marketing techniques that will convert unaware prospects into interested prospective customers or leads. But a majority of your leads may not go ahead to buy your offerings. This could mean that you couldn't convince your leads, but it is often because you could not get qualified leads in the first place!

This means that your leads are not seriously interested or do not have the required buying power. And this, in turn, could imply that you need to improve your awareness generation.

Here are the methods to determine the quality of the leads you are acquiring so you can spot and correct the problem accurately-

• Tracking if the leads are actually going on to make purchases and how much they are spending.
• Finding how much time and how many attempts it is taking to convert the leads into buyers.
• Taking direct feedback from leads.
• Tracking activity on the site such as visits to important pages, filling forms, and downloads

These factors will help you judge the Closing potential (describes how easy it is to convert that prospect into a customer) and Revenue potential (describes how much revenue that prospect could generate over a decided period). Accordingly, you can determine the quality of each lead to draw inferences about the effectiveness of your marketing efforts and the improvements required.

Measuring the ROI of your lead generation is necessary to frame the right marketing budget and judge the effectiveness of your campaign. After all, it all comes down to the profits. And your investments must be lucrative or your business will slip into losses. So, here is the formula to measure the ROI of your lead generation campaign-

ROI on lead generation = ((Revenue obtained from generated leads – Amount spent on lead generation efforts) / Amount spent on lead generation efforts) x 100

While the calculation is fairly simple, you must have a feedback and measurement mechanism in place to make accurate estimates of the sales and marketing costs.

In this regard, you must implement a modern closed-loop marketing system to integrate the statistics of the sales and marketing teams. And this integration will help you to trace every return back to its corresponding investment. Apart from making the overall marketing ROI measurement easier, a closed loop system will give you the ability to calculate the specific ROI of your lead generation campaign more accurately.

Your sales and marketing departments must work in coordination to ensure the success of your lead generation campaign. Here are the key tips that your team must apply to boost the effectiveness of your lead generation campaigns-

• Set clear objectives based on internal and external research and also create a content plan in advance.
• Regularly research and monitor your audience, competitor, and environment to design and update your campaign.
• Combine the right tools and human expertize to plan, implement, and improve your lead generation tasks.
• Find the right balance between organic and paid marketing techniques to raise awareness and develop interest.
• Use A/B testing whenever in doubt.
• Keep your marketing messages crisp and compelling with a uniform brand tone across mediums.
• Use simple and short lead generation forms.
• Design a persuasive landing page that is simplistic, authentic, and convincing.
• Continue to nurture your leads to maintain brand loyalty.
• Take the support of marketing agencies as and when required if you don’t have the in-house expertise or a large budget.

If you play your cards right, your lead generation campaign will bring you a consistent stream of qualified leads who convert into customers at the minimum cost and effort.

Yes, indeed! B2B lead generation is a very effective method used wi\dely by B2B marketers to attract prospective customers at low costs. It consists of various inbound marketing tactics that build visibility, awareness, and interest from prospects within a pre-defined specific target audience.

While B2B lead generation follows the same fundamentals as B2C lead generation to acquire and convert leads, there are some significant differences between the two approaches. For example, B2B lead generation involves a more formal content tone, its messaging is targeted towards organizations (instead of individuals), its steps are more direct, the amounts involved are often larger, and the posts are usually more detailed yet straightforward.

To help you get started, here are the steps of a typical B2B lead generation process-

• Find qualified businesses that can be your customers.
• Reach out to decision-makers directly through direct emails, targeted digital ads, networking on professional platforms like LinkedIn, and topic-specific webinars or blogs.
• Measure the quality of leads and proceed to help high-quality leads with the consideration and decision-making phases.
• Close the leads by making the sales.

So, lead generation for B2B businesses is as effective as it is for B2C businesses if a streamlined lead generation methodology is followed using high-quality content.