Are you struggling? Do you need help getting your SaaS business noticed online? In today’s digital age, potential customers rely heavily on online content before making B2B purchases. A whopping 91% of them research online first! This means positive online buzz from publications, reviewers, and social media is crucial for your success.

But with so much competition online, how do you cut through the noise and get your SaaS product recognized? 

Fear not! We are here for you.Gaining the kind of earned media that builds brand awareness and establishes trust can be a real challenge.

This blog post is your key to unlocking success! We’ll introduce you to the top 6 saas earned media agencies specializing in SaaS companies. By delving into their unique strengths, you’ll find the perfect partner to supercharge your earned media strategy and launch your brand to the recognition it deserves.

Table of Contents

What Is Earned Media?

Earned media is free advertising from others because they value your product or service. It’s any publicity a brand receives without directly paying for it. This can come from positive reviews, social media mentions, influencer marketing, or news articles.

Think of it as word-of-mouth marketing on a larger scale. When someone has a great experience with your brand and tells others about it, that’s earned media. The more positive buzz you generate, the more likely you attract new customers.

Earned media, unlike paid advertising, is considered more credible and trustworthy. It’s not just about the cost but the source. It comes from independent sources, such as customers or influencers, who share opinions. This shows that people are talking about your brand for the right reasons, which can give you a significant edge over your competitors.

Why Earned Media Is A Good Thing?

Earned media is a valuable asset for businesses because it offers several advantages: It builds trust and credibility, expands your reach, and boosts brand awareness – all for free.

Credibility Boost

Earned media comes from independent sources like journalists or reviewers, making it naturally more believable than traditional advertising. People are far more likely to trust the recommendations of others than a company’s claims. Positive earned media validates your brand and positions you as a trustworthy player in the market.

Wider Audience Reach

Earned media can push your brand to a much larger audience than you could reach. When influencers or publications mention your brand, you’re exposed to their entire network of followers and readers. This can be a fantastic way to grow brand awareness and discover new customers.

Enhanced Brand Awareness

The more people see your brand popping up in positive earned media, the more familiar they become with it. This increased brand awareness can lead to increased interest and, eventually, conversions. Earned media keeps your brand name fresh in people’s minds.

Social Proof Power

Positive earned media acts as social proof, convincing potential customers that your product or service is worth trying. If others are raving about you, it must be true, right? Earned media can influence buying decisions and give your brand a significant edge.

What to ask before partnering with a B2B earned media firm?

Choosing the right B2B saas earned media firm is crucial to maximize the benefits of this marketing strategy. Here are some key questions to ask potential partners before signing on the dotted line:

Understanding Your Business

  • Industry Expertise: Do they have a proven track record in your specific B2B industry? Understanding your niche market and its media landscape is essential for effective earned media outreach.
  • Client Alignment: Can they provide examples of past B2B clients they’ve worked with successfully? Look for firms with experience in companies similar to yours in terms of size, target audience, and brand goals.

Strategy and Measurement:

  • Approach to Earned Media: Ask about their strategies for securing earned media placements. How will they tailor their approach to your brand and target audience?
  • Measurement and Reporting: How will they track the success of their earned media efforts? Do they provide clear metrics that align with your overall marketing goals? Look for firms that offer regular reports that showcase the impact of their work.

Team and Communication:

  • Team Structure: Who will be your dedicated contact at the firm? Ensure you have a team with the experience and industry knowledge to manage your account effectively.
  • Communication Style: How often will they communicate with you? What is their preferred method of communication (calls, emails, project management tools)? Make sure their communication style aligns with your expectations for a smooth working relationship.

By asking these questions, you can gain valuable insights into a B2B earned media firm’s capabilities and ensure they’re the right fit to help you achieve your business objectives.

Top SaaS Earned Media Agencies

Earned media can be a game-changer for SaaS companies. Positive media attention, industry recognition, and influencer endorsements build trust, expand reach, and skyrocket brand awareness. But navigating the world of earned media can be tricky. That’s where top agencies specializing in SaaS can be invaluable. Here’s a look at some of the leading players:

1. DesignScript

    DesignScript focuses on crafting compelling brand stories that resonate with target audiences. DesignScript uses data to find the best journalists and social media stars to talk about your company. They can write press releases, pitch stories to publications, and even run social media campaigns to get the word out. They’re basically a one-stop shop for building buzz online. This makes them a great choice for any SaaS company that wants to get noticed with both traditional media and social media marketing.

    2. Zen Media

      Zen Media takes a creative and content-driven approach to earned media. Zen Media is all about creating awesome content! They write blog posts, make cool infographics, and even do videos that journalists and important industry websites love. They’re also social media whizzes, making sure your brand message stays the same on every platform. If you’re a SaaS company looking to be seen as an expert, Zen Media can help. They do this by creating great content and then getting it in front of the right people.

      3. ClickStrike

        ClickStrike is a data-centric agency specializing in earned media campaigns with measurable results. They leverage a proprietary platform to identify relevant media opportunities, track campaign performance, and optimize strategies for maximum impact. ClickStrike’s focus on data and analytics allows them to tailor campaigns to your specific target audience and ensure your earned media efforts align with your overall marketing goals. If you prioritize data-driven insights and a results-oriented approach, ClickStrike could be the perfect partner for your SaaS company’s earned media strategy.

        4. Coinbound

          Coinbound is a boutique agency known for its personalized approach and deep understanding of the B2B SaaS landscape. It works closely with its clients to develop customized earned media plans that cater to their unique needs and target markets. Its services include media relations, influencer marketing, content creation, and social media management. Coinbound is a strong choice for SaaS companies seeking a dedicated partner who will take the time to understand their specific goals and challenges and develop a tailored earned media strategy for success.

          5. Luna PR

            Luna PR brings extensive experience and established relationships within the tech industry. They specialize in securing placements in top-tier publications and building strong connections with influential journalists. Luna PR focuses on strategic storytelling and media training. It helps SaaS companies refine their brand narrative and confidently communicate their value proposition to the media. Luna PR could be the ideal partner for your earned media efforts if you aim to gain recognition in major publications and connect with key industry influencers.

            6. Amra & Elma

              Amra & Elma is a dynamic agency known for its creative and results-oriented approach to earned media. They combine traditional media relations with cutting-edge social media and influencer marketing strategies. Their team excels at developing engaging content that captures attention, sparks conversations, and drives valuable earned media placements. Amra & Elma is a good fit for SaaS companies seeking a creative and energetic agency that can help them stand out from the crowd and generate buzz through innovative earned media campaigns.

              Remember, the best saas earned media agency for your SaaS company depends on your specific needs and goals. When evaluating these top saas earned media agencies, consider your budget, target audience, and desired outcomes. By choosing the right partner, you can leverage the power of earned media to take your brand awareness and growth to the next level.

              How do B2B earned media service providers measure success? 

              B2B earned media agencies to know that “likes” and “followers” are just starting points. While these numbers tell a story, they sometimes translate to something other than real business growth. 

              • Brand Awareness on the Rise? Did your earned media efforts get your brand noticed by your target audience? Did brand recognition increase? Social listening tools can track online mentions of your brand, giving a clearer picture of your earned media impact.
              • Generating Leads, Growing Sales: Earned media should ultimately attract potential customers. Did your efforts translate into more qualified leads and a stronger sales pipeline? B2B earned media providers track website traffic sources to see how earned media placements drive leads. Some might even integrate with your CRM to measure the impact on sales conversations.
              • Website Visitors Taking Action: Earned media placements often increase website traffic. Did your campaigns drive visitors to your site, and were they engaged with the content? Website analytics tools track traffic sources and user behavior, revealing how earned media drives website traffic and engagement.
              • Industry Recognition as a Thought Leader: Did your earned media efforts position you as an expert in your industry? Did you secure placements in relevant publications or gain recognition from industry influencers? Tracking media mentions in high-authority publications and influencer engagement metrics can showcase your growing industry influence.

              By focusing on these key metrics, B2B earned media service providers demonstrate their true value: Measurable results that contribute to your overall marketing and sales goals. They go beyond the fluff and focus on what truly matters – growing your business.

              Take Charge of Your Brand Awareness

              Online presence is crucial for B2B SaaS companies in today’s digital age. Positive earned media and mentions from publications and influencers build trust and brand awareness. But navigating the earned media landscape can be challenging.

              This guide explored the power of earned media and how it benefits B2B SaaS companies. It also highlighted key questions when choosing a B2B earned media agency. Remember, the best SaaS earned media agencies depends on your specific needs and goals. Consider your budget, target audience, and desired outcomes when choosing. By partnering with the right agency, you can leverage the power of earned media to propel your brand awareness and achieve significant growth.

              Finally, don’t be fooled by vanity metrics like follower counts. B2B SaaS earned media agencies focus on real results contributing to your bottom line. They track metrics like brand awareness lift, lead generation, website traffic, and industry influence to demonstrate the true value they bring to your business.

              Contact us to learn how we can help you amplify your brand and achieve tangible results

              FAQs

              How does a B2B earned media agency differ from other marketing agencies?

              B2B earned media focuses on industry publications & influencer marketing, not just brand awareness. It builds trust & positions you as an expert.

              What are earned media examples?

              Positive reviews, articles mentioning your brand, influencer endorsements on social media, or being featured in industry reports. 

              Is SEO owned or earned media?

              SEO (Search Engine Optimization) is considered owned media. It involves optimizing your website to rank higher in search results, which you control.

              How can I measure the success of an earned media campaign?

              You can measure the impact of an earned media campaign by tracking metrics such as media impressions, website traffic, social media engagement, and lead generation.

              What are the challenges of B2B earned media?

              B2B earned media can be challenging due to the long lead times, competitive media landscape, and the need to build strong relationships with journalists and influencers.